Interactive campaigns (like game-based marketing promos) are great for promoting mobile banking. This chart explains the primary reason why banks want customers to move to mobile The other reason is the ability to scale up business. The trick is to create engaging experiences that encourage customers to stick around. Because while your tech is convenient, change isn’t. Like direct mail and TV ads, print ads serve entirely as awareness pieces. Using banner advertising as well as adding pop-up banners when customers are viewing your web site using their mobile device is a highly effective targeting technique that can promote your mobile banking application. Banks in Asia/Pacific are ramping up their mobile banking propositions as they race for mindshare among the region’s increasingly technologically savvy customers, says market researcher IDC. While they're popular device for increasing brand awareness, TV ads aren’t that effective at driving adoption. But this means your frontline staff need to be confident a) using your mobile app, and b) recommending it to customers. It’s a simple question, but one that’s at the core of successful mobile banking marketing campaigns. One of the biggest mistakes you can make when promoting mobile banking is to focus only on awareness. Banks Working Hard to Promote Mobile Banking: IDC. Mobile banking apps are super trendy and have been for a handful of years. Rather than just creating awareness, mobile app marketing is about interacting with your audience, being with them throughout the buying journey. … It’s hard to convince people to adopt your tech if it isn’t easy to use, meets their needs, and is simple to sign up for. If it’s too much effort to change, people won’t. Promoting your mobile and online banking presence to them is an effective and cost-efficient way to grow the use of these great resources. Join Step Mobile Waitlist! Many banks have smartphone apps you can download and access on the go. Driving mobile banking adoption requires you to examine what barriers stand in customers’ way. Consumers should be able to choose and have control over what they see and what they do. Its unique cool blue colour background gives it a more appealing interface for customers to enjoy a unified and streamlined banking experience whilst going about their day to day activities. An easy way to do this is by combining fun experiences (like games) with prizes that customers care about. Unless your direct mail gives customers a reason to engage (like a chance to win for example) they’re not going to. Number of mobile users is set to rise from 0.8bn in 2014 to 1.8bn by 2019 Source: Mobile Banking 2015, July 2015, KMPG 1.8bn Get a Better Picture of your Customer (But Don’t Spy Through the Keyhole) 01 FIRST WAY Segmenting customers by similarities in their records is based upon many simplifying assumptions and is inflexible. Talk about how your solutions will save them time, help them avoid trips to the bank, or make it easier to maintain their financial records. So if you’re going to do social ads, you need to give customers a reason to engage and download your app. Your Typically this is seen in the internet marketer space but it can also be used in mobile app promotion in order to drive high-quality relevant links and traffic to your mobile app’s landing page or download link. And to be honest? The trick is to create engaging experiences that encourage customers to stick around. RMN Digital | August 8, 2012 | Asia Pacific, Consumer, Corporate, Mobiles, Regions, Strategy | No Comments. The goal of a mobile app marketing strategy should be to acquire users that will not only drive repeat engagement but will also become loyal advocates for the product.This step-by-step guide to marketing your mobile app explores the three stages of a mobile app marketing strategy and the metrics needed measure success. Step Mobile Banking Promotion. Mobil Banking is one of the modern and advanced means of providing electronic banking services in addition to the technological means and methods commonly used at the present time. Google Play Store Rating: 3.9/5. All Rights Reserved. The first place to start promoting your mobile and online banking is with existing customers. How to Promote Mobile Banking & Boost Adoption, How to Get Staff to Confidently Promote Digital Banking, Why You Need More Than ‘Convenience’ To Drive Digital Adoption, Launchfire Interactive Inc, 22 Hamilton Avenue North, Ottawa, ON, K1Y 1B6, Canada, with a reason other than “it’s more convenient”, while your tech is convenient, change isn’t, REPORT: How to Turn Frontline Staff into Superior Digital Advocates, rovide product simulations on your website. Promoting to existing customers will be far less costly than promoting to new customers. While these growing numbers are nothing to scoff at, there’s still much room for growth. And while the bank currently doesn’t offer much in the way of account variety, it stays on top of its mobile and online banking game. 36% use it to pay bills. If so, the rep should ask the customer if they are aware of these resources. But banking isn’t cool (sorry). This enables you to easily turn email into a … There’s no magic potion that will quickly persuade a large proportion of your customers to adopt mobile banking. Moving customers to the mobile channel can drive profitability and improve your ROI. When a customer dials customer service, and after their problem has been handled, the representative should recognize if the issue could have been handled by the mobile or online banking website. Now that you’ve built your mobile app, it’s time to start marketing it. I often get pamphlets in the mail from my bank, telling me about new features of their mobile app. Remember, mobile banking is convenient. Mit dem Begriff Mobile-Banking (auch M-Banking oder mBanking genannt) wird die Abwicklung von Bankgeschäften bezeichnet, die unter Zuhilfenahme von mobilen Endgeräten wie Mobiltelefonen oder PDAs stattfindet. Simply search for your bank in the app store on your smartphone and download the application. Pamphlets & other direct mail campaigns rely on customers abandoning what they’re doing to learn about your banking app. You need different tactics.[1]. The perfect opportunity to promote mobile banking is when customers visit your branch. It also assumes customers will have great mobile and online banking experiences. • Phone calls from the customer to the bank's customer service. In time, banks and credit unions will need to apply machine learning techniques to better understand how to target people differently and give them options for customizing their mobile … Existing customers are already loyal and have a relationship with the bank, which reduces friction to any type of advertising directly from the bank. To build a potentially successful mobile banking app, there needs to be a balance between must-have and experimental lifestyle features. In push mode, the mobile subscriber … How to Apply for Bangkok Bank Mobile Banking Download Bangkok Bank Mobile Banking application at For security, Bangkok Bank Mobile Banking can be used with a mobile phone or tablet with supported operating system only iOS version 10.0 or Android version 6.0 and above. 20829 72nd Ave S - STE 600Kent, Washington 98032info@maprocessing.com (866) 598-0698, How To Promote Your Mobile And Online Banking. One major barrier to adoption is your customers’ confidence level using your mobile app. Ensuring that mobile banking centers on the consumer is important, but not enough. It might help to put yourself in the consumers’ shoes. Enhance Mobile Selling; Use Insights to Meet Unmet Needs; Remove Internal Silos; Deliver Next Gen Customer Support; Increase Customer Value with Open Banking; Combine AI with IoT ‘Future-Proof the Organization Mobile banking users were more likely to know their exact balance than other banking customers were in 2018. Interactive campaigns ( like game-based marketing promos) are great for promoting mobile banking. Some financial institutions have a younger, tech-savvy customer base that are more inclined to adopt mobile banking. Why should your customers care? Make sure your emails are optimized for the mobile experience. Financial services isn’t a sexy topic; people don’t like taking time out of their days to think about it. Mobile app marketing is generally believed to consist of a series of marketing or ad campaigns that aim at creating awareness about a mobile app. Telling people how great your mobile banking app is (in most cases) won’t drive adoption. Simple stormed onto the banking scene as an online-only entity with a mission to make mobile banking as easy as possible. This not only gives customers a reason to engage for longer periods of time, but can actually change their behaviour & build habits of use. BSP Mobile Banking allows you to use your mobile phone to conduct certain banking functions without having to visit a branch or an ATM. Mobile Banking in Pakistan is a very potential area. But change isn’t. Mobile banking is slowly transforming the typical banking experience. There will still be costs associated with reaching offline customers, but it will be far less than the cost of ads. You can raise awareness, educate customers, and incentivize adoption all within one experience. The mobile channel is the top priority … This comes from the fact that fewer people need to interact with an employee of the company to accomplish basic tasks. But, in reality, mobile app marketing is more than that. Modern Techniques for Online Promotion of Banking Services and Products Author: Valeria Arina BALACEANU, Ecological University of Bucharest, Romania, arina.balaceanu@gmail.com Promote bank services and products involve above all extensive market studies, identifying consumer needs, consumer segmentation, improving the quality of supply - all for shaping a promotional campaign to be … And unless you’re targeting tech savvy people those ads won’t be enough to drive adoption. Promoting to existing customers will be far less costly than promoting to new customers. Promote it the right way: Mobile Banking App..!! • Include in regular mailings. Copyright © Member Access Processing. You can pull them out of a busy line and walk them through how to complete their transactions digitally. Today, however, mobile banking is on the rise, with the Federal Reserve reporting that 52% of smartphone users with bank accounts embraced mobile banking in 2014. If they don’t believe they can complete transactions correctly, they aren’t going to use it. You can raise awareness, educate customers, and incentivize adoption all within one experience. Don't overdo it though. These existing customers are already within the bank's ecosystem. Check out the mobile apps launched by the big banks There are millions who have downloaded the mobile app. You also need to actively pursue buy-in from staff, who will be (understandably) skeptical of digital technology. 27. Then show how to reach these resources with instructions on where to get the mobile app and the bank's URL. Promoting to existing customers are already within the bank 's URL in Pakistan is very... 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