However, to find a brand influencer you want to work with can be very challenging. Collaborating with influencers generate a targeted-consumer base for your brand. Learn with us by going through the 10 tips and tricks we have laid out for you below. In fact, in 2017, the #1 platform for influencers was Instagram, with a staggering 92% share. Brands are investing more of their time and money on influencers. What worked so well in this campaign was that the brand connected with influencers who were not only relevant, but also highly engaging, and considered trustworthy by their followers. This is important as you get to address your influencers directly for the first them. Try not to feel discouraged. Men’s clothing brand, Bonobos, wanted to promote their Summer 2016 Collection through social media, and digital marketing campaigns. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. Hi [influencer’s name], I’m [your name] from [your company]. Your email shouldn’t write the “About Us” page of your brand, a line or two will do. 10,000 hours of practice If you haven’t worked with anyone yet, simply pitch them an idea. Access Influencers in minutes. They could work with local influencers to increase brand awareness and let people know they have opened their doors. However, brand ambassadors are hired for long-term representation, while an influencer is like a contractor who is hired for a short-term campaign. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. See the top 2,257 Nike influencers. How to Approach Brands with Your Influencer Media Kit. include influencer marketing examples along with 10 templates. Influencer marketing trends 2021 show that in the future, businesses will hire influencers on an ongoing basis to increase their reach and brand loyalty. If an influencer has their email in their bio, you can be sure that they’re open to promoting businesses on their Instagram. Note how the introduction is succinct, but how the writer hooks the interest by giving a review of one the influencer’s blog posts and praises the thoughts within it. Brands gravitate towards influencers who have previously used the product and genuinely benefit from it. If you have never created influencer outreach email templates before, feel free to use this article as a guide. We work with over 100,000 influencers who help brands build awareness, create content, and drive sales. You need to come up with attractive subject lines and write stellar email copy. Instagram is typically the first platform that comes to mind when people think about when finding top notch influencers. A good local influencer, for them, would be the local 'hotspots in s'-Hertogenbosch' account - this type of account can be found pretty much anywhere. Brands like TapInfluence have started cashing in on the influencer marketing wave by providing an engine that fosters connections. Influencers on their platform must have at least 5000 followers to connect. Influencer marketing is on the rise and is set to become one of the hottest trends in marketing over the next five to ten years. It is time to connect with the brands you have been using and dreaming of partnering with. This strategy, however, does not guarantee success because one has to ensure long-term sustainability. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. You can compensate brand ambassadors monetarily, through discounts on your product/service, or with free products/services. We might see more detailed influencer contracts that protect both the brand and the influencer. Schließlich erreichen Sie mit ihren Posts und Texten viele User. Media kits don’t have to be intricate or as daunting as they sound. Don’t expect to become rich from your early collaborations. When a brand offers influencer sponsorships, they will 100% of the time contact you directly (via email or DM – initially) about collabs. Influencer Outreach Email Template Ideas Gifting for Review or Mention. So as both a linguist (that was my degree, way back when!) They launched the #BetterThanAC campaign to … If you’ve worked with brands already, mention how the partnership went in regards to the sales and click-through rates you generated. Top Nike Influencers. If you find an influencer who has less followers, but more expertise in your field, you two will have a “causal connection”. This is because influencers tend to get loads of emails from brands about partnerships and if you don’t stand out, they may ignore you. Influencers, the word spell check is ever aching to correct, have become a permanent fixation of modern social marketing strategy. Remember: Influencers are popular social media personas. Email address: Leave this field empty if you're human: in Articles. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. It’s not easy to encourage, especially big companies to collaborate with small businesses like you. This post will cover using micro-influencers, then I’ll share 10 influencer marketing email templates. Brands and influencers can work together to come up with fresh ideas that keep their audiences engaged and excited to give those brands a try. If you don’t have a proper influencer outreach program in place, chances are you may never receive a response from them. Bloglovin' found that 63 percent of marketers have increased their budgets for influencer marketing in 2017. Their results have been impressive, too. If you have a good idea of what influencers expect from collaboration, you will write a perfect outreach email and get your brand noticed. 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