It’s an effective way to grow your brand, connect with your exact customer and make sales. You can often find the influencers’ emails below their Instagram bios under ‘Contact’ or ‘Email.’ If an influencer has their email in their bio, you can be sure that they’re open to promoting businesses on their Instagram. A branded content label is applied to a post as a result of a brand collaboration and comes from a creator, publisher’s Page or verified Profile ’with’ a business partner’s Page. Message the brand on Instagram and mention that you’d like to get in touch regarding a possible collaboration–the social contact is often on the PR team, but if not, they will definitely have the email address of the right person to get ahold of. I've got a few (successful!) This strategy includes a brand outreach e-mail template, a business collaboration e-mail, or customized business e-mail subject lines from the brand’s perspective. Brand pitch email template for pitching to brands in a casual manner. And can be more effective. So as both a linguist (that was my degree, way back when!) INFLUENCERS tend to have larger social media followings and generally get the … We … Send an Email Brands are thus turning to influencer bloggers to leverage the trust of their audiences. Working with brands on Instagram without a blog. 3. Also helps prevent changes in requests midstream. Get it in writing so there is no misunderstanding. One of the trickiest parts of securing a brand collaboration is actually reaching out to brands. When you reach out to brands by email make sure you are reaching out to an actual person as opposed to a team address e.g. Influencer marketing is a trending topic in content marketing. ! The difference between being a BRAND AMBASSADOR v.s. Here, we will be focusing on some of the key parameters that shouldn’t be missed out in a collaboration email. I would just include the services you offer (Instagram post, sponsored blog post, etc.) They were all selling clothing/accessories, such as t-shirts, sunglasses and bikinis. A Paid Partnership label is applied to the post in grey (as a meta-data timestamp). This is done so that the brand influencers can experience your product first-hand. 'marketing@brand.com'. The Parties agree and acknowledge that the Brand Ambassador shall perform promotion services in connection with Company through the Company’s social media channels, including but not limited to Twitter, Facebook, Instagram, Youtube, Pinterest, among others. The content focuses on your brand and may also include an exclusive discount code for purchases or a custom giveaway. If they haven’t mentioned any way to contact them, you can try any of the following strategies: 1. You've received your first email from a…” You've received your first email from a brand and they want to work with you! 24.8k Likes, 918 Comments - Emily Simpson (@rhoc_emilysimpson) on Instagram: “FINALLY feeling like myself again! When your business collaborates with another brand, it's one effective way of marketing. 3 best influencer outreach email examples of all time. Brands and business owners are rightfully wary when dealing with unknown influencers – there’s always the risk of getting ripped off, shafted or slandered online. Furthermore, your account needs a strategy, so get planning. The collaboration between Becca and Jaclyn Hill doesn’t look it’s going to end any time soon. So when people search #balihotels #bali, #balispa, etc etc, they will see my post first. and let the brand drive the rest. This collaboration email from TOMS, to showcase its partnership with Clare V., is definitely on the softer, more feminine side compared to the brand’s typical look. 1.Show them that you share the same values. However, the process of the collaboration is a challenging part. Just today (2 July, 2016), Hill posted pictures of a new blush-highlight duo on her Instagram, telling followers to sign up for email updates regarding the release of this new product. Target launched its series of designer collaborations in 2009 when it announced its exclusive Alexander McQueen line. Brands want to know this! The only way to communicate the brilliant idea is through email. Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. They just work very hard to have GREAT engagement (say 5% of your followers are commenting and liking posts), and you must have a uniform feed. The importance of a well-crafted Instagram caption is threefold: They let you show off your personality (allowing you to stand out as a brand); Million+ reach on Instagram with a special concentration on influencers in Hollywood. Step 1: Ask the brand what they’re looking for in the collaboration. 4. collaborations under my belt and learned the ins and outs of working with a blogger or brand influencer for a collaboration on Instagram. Amazon has followed suit eight years later with its Calvin Klein partnership. Demo: 70% female age 18-40 in the United States (85% US followers and 15% European followers). Send a perfect collaboration email. It’s taken a year and a half of ups and downs but finally at 44…” This past week, I landed a dream collaboration with a brand called Princess Polly. As the unofficial signage for a collaboration in fashion, the letter has been used and abused by countless brands in 2018. If you have a business or brand, you can’t afford not to be on Instagram. Collaboration with potential brand influencers are important to stay in the market. How to introduce yourself. It’s also completely FREE. Loads of brands give away free samples of their products to the influencers. We noticed the change in vibe right away—the pale millennial pink and “hand-written” illustrations make for a … Tarte Cosmetics x Grav3yardGirl For an influencer to get in touch with a brand, they usually start by sending a collaboration message on Instagram. A Different Kind Of Instagram Scam. Earn money with Brand Collabs Manager. Free Product Sample Outreach. It really depends on the influencer’s preferences. The following template is an example of how to write a casual brand pitch template. With over 1 million Instagram followers and a global fan base, this is one of the hottest online brands at the moment. Email is a more formal way of contacting influencers that Instagram. These are good rules of thumb no matter the size or complexity of the Instagram collaboration. If you don’t have a blog, you can still work with brands! I know I’m raising my hand! If you’re representing Instagram in any other way, you should … Instagram is powerful. It’s become a prime place for brands to show off their personalities and promote their products to the world. Understand all requirements before you agree. How To Turn Down A Collaboration That Isn’t A Good Fit // I think as creatives, writers, small business owners and bloggers we have all been in a position where we are offered the opportunity to work with a company or brand, but it just doesn’t feel like the right fit for your community of readers or audience. “You are the company you keep.” Though that old adage is really meant for people, it’s applicable to retail brands, too. Good Instagram captions can make or break your Instagram marketing game. Think about it. and an experienced influencer, here’s how to write persuasive pitches that hopefully land you some work, and don’t leave you vulnerable to critisism. an INFLUENCER: BRAND AMBASSADORS tend to have smaller social media audiences and generally purchase the product at a discounted price. We’re no strangers to brand partnerships. Lots of moms I know collaborate with brands ONLY on Instagram with 500 or more followers! In this part below, we’ll present you our 2 influencer outreach email templates that could get you new influencer collaborations if you use them well. Additionally, such Instagram influencer outreach templates can make the offer sweeter for the influencer. Just starting out, I wouldn’t include any prices here. Most accounts that commented are small brands with a decent following, usually in the thousands. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. But don't hesitate. Generic Collaboration Email Template; Hi [Insert Influencer Name], I love your post(s) about [insert topic here] on Instagram. Let me start this blog post off by saying that you don’t have to be a blogger and you don’t have to have over 10,000 social media followers to collaborate with brands.. If you follow The Uncorked Librarian (TUL) on social media, you know that Instagram collab scams and ugly Instagram rear their vicious, greedy heads in the form of kissy emojis and overkill cutesy terms of endearment from smaller clothing and makeup brands. If money gets brought up, you can refer back here and use that as a guideline. There are two types of posts in this category: One is a dedicated post that revolves around your brand’s products or services. Your first step should be to understand the brands specific need, wants, and asks. When a brand first reaches out to you through email, Instagram, or your blog, you should ask the brand what they’re specifically looking for in a collaboration. They earn money when they successfully get people to purchase products from the company using their personal promo code. Sometimes you may have to fill out a form with info about your brand and why you’re interested in a collaboration. Use the glyph to point to your presence on Instagram. Like Robert B. Cialdini wrote in his book: “We like people who are similar to us. Then comes the fun, or not-so-fun part… the pricing! At other times, a direct message on Instagram may also work. This…” 332 Likes, 68 Comments - Angelica | Style Influencer (@genuinely_aa) on Instagram: “When is it okay to say NO to a brand collaboration? 25 Inspiring Rebrand Examples Whether you’re looking for inspiration for your own rebranding project—or just love a good before and after—these diverse brands strike the perfect balance by focusing their messaging, elevating their aesthetic, and creating a stronger brand experience at every level. Our posts will hit the top posts of all of Instagram. Potential brands want to see that your Twitter, Facebook, Instagram and Youtube are all aligned with a similar type of audience. A collaboration email hence is something that you should know of. Plan your content, post it to Instagram and see the profits roll in! Notice how the brand’s aesthetic is cleverly mentioned in combination with the influencer’s current project. 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