Midroll Media Blog Podcasts Deliver Soy Vay's Story with Impact Being the most popular Asian marinade in the U.S. doesn't mean there still aren't masses of potential converts out there seeking unique flavors to make every ingredient more yummy. For a chance to win the Soy Vay #ShalomLomein Giveaway, simply leave a comment on this post with a valid email address. Next Up In Originals Trump Is NOT Banning TikTok Because This Comedy Is TOO GOOD TO BAN! That's why Clorox's Soy Vay brand turned to podcasts. The birth of Japanese Soy Sauce, “Shoyu”. Soraya Vay Un caos ordenado! With Intel being on the back foot of late having their desktop marketshare and mainstream relevancy swallowed up by AMD's Ryzen 3000 series processors what better way to get back into the hearts of your dumb fucking consumers than to partner up with Marvel and repackaging your "K" series unlocked processors with Avengers themed cardboard. I’m no food blogger. The Soy Vay Veri Veri Teriyaki Marinade & Sauce is a true teriyaki marinade and sauce that makes poultry and meat marvelous, fish fabulous, and veggies and tofu really good. Then, as an adult, he tasted delicious Teriyaki skewers that a Chinese-American colleague brought to a potluck. “It’s a great storytelling platform to tell our brand story and what we’re about.”. (Spoiler alert: they went home with a luau in their mouths, a nod to the Island Teriyaki flavor.) In honor of National Poultry Day, I am reviewing a way to use one of my easiest, tastiest, fastest ways to cook America’s staple meat: chicken. No matter what you use for your next recipe, we promise… This Stuff is Good! The event was a promotion for a relatively new brand of soy sauce and teriyaki glaze sold under the brand name Soy Vay. It was easier to sell than the original hoisin version, because people were more familiar with teriyaki. El martes estuve en la Charla-Taller de Cylicon Valley, Story mapping, de la mano de beCodemyfriend. “I like the original a lot,” he said. That’s why Clorox’s Soy Vay brand turned to podcasts. Moreover, podcasts are, “a rich and immersive way to reach our consumer,” she explained. “While we have a great base of loyal Soy Vay fans–and are the #1 Asian marinade–we’re still very much in a place of introducing people to the brand and our great tasting sauces and marinades,” said Molly Steinkrauss, associate director of public relations for Clorox. Soy Vay® has been mixing up Kosher sauces and marinades since 1982. In honor of National Poultry Day, I am reviewing a way to use one of my easiest, tastiest, fastest ways to cook America’s staple meat: chicken. “It proved our theory that hearing someone endorse your products and say why they’re relevant to them is extremely impactful.”, Her advice for a great podcast campaign is straightforward: “First, ensure you have a good story to tell and strong messaging. They couldn't deny their passion - for food. Then find the right shows and talent to tell your story.”, Follow those steps and you’ll be saying, “yay!” instead of, “oy, vey!”, © 2021 Midroll is a subsidiary of SiriusXM Holdings Inc — podcast advertising, Keeping Kosher: When Jewish Law Met Processed Food, http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3. (Spoiler alert: they went home with a luau in their mouths, a nod to the Island Teriyaki flavor.) Cook on high for 3 to 4 hours or on low for 6 to 8 hours. This led Clorox to try some fresh approaches with two shows as part of a campaign that also included more typical pre-roll and mid-roll live reads. As host Cynthia Graber explained, “It started with a Jewish boy named Eddie in Palo Alto,” who grew up loving Chinese food. Subscribe to our newsletter for the latest show info and industry insights from Midroll. Soy Vay Veri Veri Teriyaki Sauce found at Hannaford Supermarket. Soy Vay TV Spot, 'Asian Twist' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. Please include at least one social/website link containing a recent photo of the actor. Soy Vay Veri Veri Teriyaki Marinade Less Sodium found at Hannaford Supermarket. The result – Soy Vay. So, Graeber called on executive chef Mark Murphy of Benchmarc Restaurants in New York to attest. The story of Soy Vay and how it came to be is a cute one. “Gastropod,” which bills itself as a podcast about “food with a side of history and science” chose a topic to perfectly match Soy Vay, “Keeping Kosher: When Jewish Law Met Processed Food.” Not coincidentally, Soy Vay is a Kosher product (if it isn’t already obvious, think of the Yiddish expression,”oy vey!”). Soy Vay | We've been mixing up Kosher sauces and marinades since 1982. http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3, Evaluating this spot, Steinkrauss said, “What we like is the natural and native quality of the integration, as well as great content alignment with the product.”, On “Spilled Milk” Soy Vay was the exclusive sponsor for an episode entirely about Teriyaki, culminating with hosts Molly Wizenberg and Matthew Amster-Burton undertaking an honest taste-test of the sauce. He explained that, “she would put it on her chicken and it was always perfect.” This, despite the fact that, “she’s not a very good cook.”, Just take a listen to this fun and engaging ad read: The Story. Lately, though, I’ve been reading the labels on some new foods I’ve found. Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. Featured Videos. One enthusiastic and satisfied listener even commented, “I will also try it, don’t mind a sponsored post one bit from you guys if they are like this.”, When asked about how well the overall campaign performed, Steinkrauss reported, “This is our first time experimenting with podcasts, and we’ve been pleased with the content developed and download results.”, Her biggest takeaway? “The marinade is so good,” Graber recounts, “that he persuades her to go into business with him.”, Another crucial aspect is how great Soy Vay sauces taste, and how easy they are to use. New look. “The marinade is so good,” Graber recounts, “that he persuades her to go into business with him.”, Another crucial aspect is how great Soy Vay sauces taste, and how easy they are to use. Rather, I’m all about stories. While chicken and sauce are cooking, prepare the pineapple by: cutting the rind o ff, cutting into quarters, removing the core and slice; set aside. He explained that, “she would put it on her chicken and it was always perfect.” This, despite the fact that, “she’s not a very good cook.”, Just take a listen to this fun and engaging ad read: http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3, Evaluating this spot, Steinkrauss said, “What we like is the natural and native quality of the integration, as well as great content alignment with the product.”, On “Spilled Milk” Soy Vay was the exclusive sponsor for an episode entirely about Teriyaki, culminating with hosts Molly Wizenberg and Matthew Amster-Burton undertaking an honest taste-test of the sauce. Some time ago I impulsively found Soy Vay’s Marinades and Sauces at the grocery store. Soy Vay came to us wanting a full rebrand of their site, which is always a fun project and probably the best assignment a client could ever give to an agency. Wouldn't have it any other way. Get started with Soy Vay's collection of tasty recipes! Soy Vay began when a Jewish boy and a Chinese girl met and began talking about a common interest: cooking. Soy Vay Veri Veri Teriyaki ® Learn More About Soy Vay Recipes Our Story How to Buy; Home; Current: Recipes Menu Inspiration & Recipes Consumers want real, fresh food when eating away from home. ! It's your basic Jewish boy meets Chinese girl story. 18 talking about this. Some time ago I impulsively found Soy Vay’s Marinades and Sauces at the grocery store. “It proved our theory that hearing someone endorse your products and say why they’re relevant to them is extremely impactful.”, Her advice for a great podcast campaign is straightforward: “First, ensure you have a good story to tell and strong messaging. If you're a longtime reader of … This Stuff is GOOD! So they combined their family secrets and delighted the world with unique sauces made with real, high-quality ingredients – just the good stuff. “It’s what I would call almost a perfectly balanced marinade.”, Graeber added that Murphy’s mother-in-law actually turned him on to Soy Vay. See more ideas about soy vay, teriyaki, recipes. Mar 29, 2019 - Bring summer into the house with these fresh grilled steak, pineapple and mixed pepper kebabs. The Soy Vay way since 1982. Client : Clorox (Soy Vay) Agency : Swirl Position : Production (project, line, and post) and agency producer Description : Trying to unveil the amazing awesomeness… Then, as an adult, he tasted delicious Teriyaki skewers that a Chinese-American colleague brought to a potluck. (Spoiler alert: they went home with a luau in their mouths, a nod to the Island Teriyaki flavor.) It’s your basic Jewish boy meets Chinese girl story. In a slow cooker, add the chicken breast and half a bottle of Soy Vay® Teriyaki Sauce. They soon realized that by combining the best of their families’ cooking secrets, they could create new and unique tastes. This is the Teriyaki people talk about -when they're not too busy enjoying it. 0 shares. Bits of garlic, real ginger and toasted sesame seeds swim in preservative-free soy sauce. Soy Vay teamed up with Celebrity chef Leah Cohen, of Pig & … Then find the right shows and talent to tell your story.”, Follow those steps and you’ll be saying, “yay!” instead of, “oy, vey!”, © 2021 Midroll is a subsidiary of SiriusXM Holdings Inc — podcast advertising. Soy Vay Veri Veri Teriyaki Marinade & Sauce. Keeping Kosher: When Jewish Law Met Processed Food, http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3. They chose the medium because they knew their target audience listens. One enthusiastic and satisfied listener even commented, “I will also try it, don’t mind a sponsored post one bit from you guys if they are like this.”, When asked about how well the overall campaign performed, Steinkrauss reported, “This is our first time experimenting with podcasts, and we’ve been pleased with the content developed and download results.”, Her biggest takeaway? In the world of celebrities, Soy Vay was displayed in Eminem’s award-winning “Slim Shady” video. Soy Vay’s humble beginnings started in 1980, when a Jewish boy and Chinese girl came together over their love of food, secret family recipes, and their unique cultural backgrounds. “It’s what I would call almost a perfectly balanced marinade.”, Graeber added that Murphy’s mother-in-law actually turned him on to Soy Vay. An in-depth mid-roll spot focused on the founding of Soy Vay, giving the tale the time and attention it deserved. Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. Inspired by the classic sauces and marinades of China and Japan, with a deliciously kosher twist, Soy Vay was officially founded in 1982 and became an instant success. That’s why Clorox’s Soy Vay brand turned to podcasts. Posts about Chicken written by Meghan Brett. Questions or comments, call (800) 444-6369. Catch the culinary movement with Soy Vay at Brooklyn Taste Talks All-Star BBQ event! Add to online shopping list or grocery cart for Hannaford To Go. They chose the medium because they knew their target audience listens. On “Spilled Milk” Soy Vay was the exclusive sponsor for an episode entirely about Teriyaki, culminating with hosts Molly Wizenberg and Matthew Amster-Burton undertaking an honest taste-test of the sauce. Soy Vay Enterprises began making and bottling Veri Veri Teriyaki in 1982 in Northern California. Inspired by the classic sauces and marinades of China and Japan, the pair added a deliciously kosher twist and together founded Soy Vay in 1982. Soy Vay created its Veri Veri Teriyaki sauce in 1984. We respect your privacy, and you can unsubscribe any time. Submissions without photos may not be accepted. The Soy Vay Way Since 1982: It's your basic Jewish boy meets Chinese girl story. Soy Vay is committed to making its website accessible for all users, and will continue to take steps necessary to ensure compliance with applicable laws. They couldn’t deny their passion….for food. Posts about Soy Vay written by Jan C. Johnson. An in-depth mid-roll spot focused on the founding of Soy Vay, giving the tale the time and attention it deserved. Same great taste! Dad’s party planning skills have reached a new level since he discovered Soy Vay. Add to online shopping list or grocery cart for Hannaford To Go. “It’s a great storytelling platform to tell our brand story and what we’re about.”. Story mapping octubre 24, 2013 - by Soraya. “Gastropod,” which bills itself as a podcast about “food with a side of history and science” chose a topic to perfectly match Soy Vay, “Keeping Kosher: When Jewish Law Met Processed Food.” Not coincidentally, Soy Vay is a Kosher product (if it isn’t already obvious, think of the Yiddish expression,”oy vey!”). “I like the original a lot,” he said. The Soy Vay way since 1982. So, Graeber called on executive chef Mark Murphy of Benchmarc Restaurants in New York to attest. Soy Vay products seem to have an almost bewitching power over people. Wouldn’t have it any other way. Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. Soy Vay #ShalomLomein Grand Prize Winner. 2012. As host Cynthia Graber explained, “It started with a Jewish boy named Eddie in Palo Alto,” who grew up loving Chinese food. Some have gotten married because of Soy Vay. That’s why Clorox’s Soy Vay brand turned to podcasts. So they combined their family secrets and delighted the world with unique sauces made with real, high-quality ingredients - just the good stuff. Slowly but surely, Soy Vay has caught on nationally, eliciting raves from customers and … “While we have a great base of loyal Soy Vay fans–and are the #1 Asian marinade–we’re still very much in a place of introducing people to the brand and our great tasting sauces and marinades,” said Molly Steinkrauss, associate director of public relations for Clorox. Moreover, podcasts are, “a rich and immersive way to reach our consumer,” she explained. - 910 Followers, 1 Following, 92 pins Published January 6, 2015 - Last Updated October 18, 2019. by Matthieu Brajot, Art Director. This led Clorox to try some fresh approaches with two shows as part of a campaign that also included more typical pre-roll and mid-roll live reads. They couldn't deny their passion--for food. Dec 5, 2018 - Explore Sylvieann Harris's board "Soy vay veri veri teriyaki" on Pinterest. Initially I just like the design of the bottles: little boats and fun looking writing on a larger-than-usual bottle. Others have packed it up and gone to Europe to market and trumpet the marinade to the uninitiated on that side of the world. Thereafter, “Jiang” was affected by the surroundings and climate of Japan, and amidst the development of Japanese Food Culture, this soy sauce was transformed into the soy sauce, “Shoyu”, a fermented seasoning unique to Japan, and in the late 1600s soy sauce production began near the present day city of Noda in Chiba Prefecture. 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