Having thousands of followers doesn’t necessarily mean that they can be influenced easily. Your message should not be longer than 100 words. If an influencer has a business profile, they will … Here is a step-by-step guide to success. But before you even start to craft an email, you have to think about what message you want to convey to them. I really loved your recent post about your favorite post-workout snacks and think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women! If you’re interested, please email me at kristen@flexupyourlife.com. Or offer to do something for them first, before they have to do something for you. If you want to boost your efforts, you should write the ideal influencer outreach email template that will help you to win the attention of the most influential people in your niche. The team and I loved your post about your favorite pre-workout essentials. When you get rejected, don't give up. Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! The following template is an example of how to … Influencer pitch templates There's no set way to begin pitching brands but if you can come up with creative ways to connect with them you stand a great chance. Remember: These outreach email templates are just that – templates. Another tip is to use questions instead of statements. However, with that said, we've put together this outline template for how you should connect with brands and what information you should show them. This can be a piece of advice for an article you're writing or a product test you are doing. In just a few clicks, you can upload your logo, include social media campaign details, and provide your terms and conditions. The website has a collection of 100+ predesigned templates that you can use to send different types of emails. Show them that you share the same values. Having thousands of followers doesn’t necessarily mean that they can be influenced easily. Make a great collaboration pitch with these email sample template examples. Introduction Instagram influencer outreach templates introduce your … This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Easy, right? We are among the top organic brands in [country]. Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. Commission – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. ... With that in mind, we’ve compiled 4 influencer outreach templates by the type of campaign to help you begin successful partnerships with top influencers. Product Review Requests. Leave a Comment. If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. reply rate. Think of it as a challenge. We [insert what you do/sell]. Not to mention your dog, Waffles, is sooo cute! Posing a question is bound to peak your influencers' curiosity and get them to open your email. The Introduction Template. how effective their influence really is. It's all about nurturing a long-term relationship with them and getting them to trust your brand. Try these easy influencer marketing email templates to get started. If the fit between your business and the identified influencer is truly right, your relationship will benefit both parties. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. The first thing you have to get right when reaching out to influencers is to find the right ones. Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand. Provides value. Influencer Outreach Tips, Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. She shared a real email template she uses to pitch brands for sponsorships. Here’s an example of a great email template. Click here to chat with one of our influencer marketing specialists! As a brand ambassador, you’d partner with us for social media campaigns and content featuring our organic protein powders and shakes. At Flex, we make organic protein powders and shakes for women. Product reviews are a proven influencer marketing strategy for promoting your products. Find the Right Influencer. At [insert company name here] we [insert what you do/sell]. We’re launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for our company, [insert company name here]! Investing in an email tool like Right Inbox is a great way to do just that. Research by Markerly found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. Keep in mind which platform you’re using to connect with potential influencers and implement the right formats to create pitches that will actually get a response. You’ll send influencers your product and ask them to write a review. In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. The rules to win would be simple, they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. Remember when we said to craft an email that's hard to say no to? In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. Here’s another recent publicity stunt disguised as a wedding. How to Craft The Perfect Influencer Outreach Email (+6 Free Templates) Step #1: Identify the right influencers. Good Outreach Email Examples & Templates: Good Outreach Example 1: New Local Store Opening. HANDPICKED RELATED CONTENT: How Do You Amplify Influencer Content? Influencers love new stuff (who doesn't? Start your message with what is in it for them. If you still don't get a response, start looking at other channels. 4. deals made. Take the time to look through content posted by potential influencers on their blogs and social channels. Think of these questions when drafting your email. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. Likewise, you might want to use a key opinion leader (KOL), someone who is the “go-to” person for their subject of expertise online and in real life. their sphere of influence. Everyone may be online these days, but that doesn't mean they're engaging with your marketing. The key word here is authenticity. Step 2: Select a Template Having in place a good, social media listening strategy for your business, If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. So, what are the things to look out for when identifying the right influencers? This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. If you’re interested, I’d love to chat more with you about the details! For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as Instagram pods. Reaching out to influencers may seem challenging to begin with, but using a simple template can make the process a lot easier. Craft your email so that it’s about helping them stay ahead of the curve with early access to your new product/service before it goes public. This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. Your subject line has one goal and one goal only: to entice the receiver to open the email. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. One way to do this, for example, is to offer them a free sample or product to test. For example, emails can be more lengthy and detailed than DMs. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company … Pro tips & templates to improve your response rate. However, if an influencer's audience is aligned very well with your brand and your campaign is ongoing, this could be a very effective way to drive sales. One way to use your popularity to entice more influencers to work with you is to send out a roundup email, asking influencers for their opinion about a certain topic. found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. Brands and business owners are rightfully wary when dealing with unknown influencers – there’s always the risk of getting ripped off, shafted or slandered online. This will help you get a better idea of their brand and whether their messaging is a good fit for you. ... Influencer Outreach Email Template Ideas Gifting for Review or Mention. We’d love to send some your way so you can give it a try and share with your audience! That is the real measure of their influence. Initial outreach template. The team and I loved your post about [insert description of related post]. Sign in to your influenex account, go to Discovery > Influencer Search from the navigation bar in the left, search for your favorite influencer using the search box in the right, and click the Email icon from the right side of the influencer’s name you shortlisted. Influencer outreach email template. Do you like their content? Kristen is the Founder & CEO of Statusphere. [Insert another sentence about their feed that adds a human element]. What's in it for them? They should be short, sweet and to the point. Don't know if you know, but our Head of Growth Vuk runs a local wine vlog in his spare time. In fact, ExpertVoice found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. -Kristen. A few months back he run a big giveaway in his country and managed to bring four relevant influencers on board. Research conducted by TapInfluence and Nielsen Catalina Solutions showed that the ROI from influencer marketing is 11X bigger than traditional approaches. A great outreach email does four things: 1. Should you do it via email or DM? 6 Email and Instagram DM Templates for Influencer Outreach. Offer them something for free to try out or test. and tips on negotiating and pricing. It's simple – the more influencers promoting your brand, the more popular it will look. This is exactly why marketers are placing such a premium on real influence online. So as both a linguist (that was my degree, way back when!) In the world of digital marketing, the value of real influence is increasingly being recognised. It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. Use Later’s Free Influencer Media Kit Template. We would like to invite you to become a brand ambassador for our company! This pitch email template is specifically structured to introduce an influencer to your affiliate program pitch. So, … We love your [insert topic] content and think you’d enjoy our [insert company name and products]. Brand pitch email template for pitching to brands in a casual manner. Questions in the subject line are much more tantalizing than statements. Below is an example from. Many brands who have landed leading influencers have used this technique to gain traction and familiarity with their target, and it is quite … If you’re interested, I’d love to chat more with you to go over what our brand ambassador program is all about! As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. Research conducted by, TapInfluence and Nielsen Catalina Solutions. And what about you? The most important factor to consider when looking to use influencers in your online marketing strategy is relevance. It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. Sep 29, 2020 - Create an influencer partnership with online brands for increased income. I particularly love [THEIR BEST FEATURES]. The fact is, most people will not respond to your email. Send a follow-up email. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. If you’re interested, please email me at [insert email here]. My videos [LINK TO YOUR TIKTOK CHANNEL] gets [XX] viewers per month [OR SELECT SOME OTHER SUITABLE STATISTICS FROM YOUR ANALYTICS]. Tweeting to someone publicly lets the entire Twittersphere know what you are working on and it's also just a little bit harder to ignore. As a brand ambassador, you’d partner with us for [insert how you plan to utilize your ambassadors]. Last year, one of the world's biggest brands. Once you’ve identified a set of influencers that works for your brand, you can start working on your influencer outreach emails. For brands, it is a perfect opportunity to gather multiple influencers in one place and let them know what your product/service/brand is all about. Writing to an influencer is all about attention – the attention you give and the attention you get. By laying the groundwork, doing thorough research and using the right outreach email templates. Cancel reply. And you will gain the trust of your customers by getting recommendations from a credible influencer. It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. Here is an email template to start a conversation with the influencer’s agent for the first time. Email #10: The Event Invitation Message. Luckily, not everyone has to. “Dear [NAME OF INFLUENCER], ... to consider reaching out and sending their products to those closest in the target influencer's network. New Email Templates For Travel Bloggers & Influencers. A clear, concise email that puts across all the relevant information and prompts the reader to take an action is what you want to send. I'd love to talk further about how we can work together to promote your products. Make sure their area of influence is aligned with your brand image. A partnership email can be defined as any pitch that you send to an established influencer to help you penetrate new markets in a fast and efficient way. Cold Email There are many ways to create your list of cold prospects, but a lot of B2B companies scour LinkedIn to see if their targets have recently been promoted or gotten a new job, which makes an introductory email easier to send, because you can use that promotion or new job as … Let me know if you’re interested and I’d be happy to chat to go over the details! Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! Below is an example from Aaron Agius of Louder Online. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. INSTALLS IN 30 SECONDS — WORKS WITH CHROME, SAFARI AND FIREFOX Start spending less time in your inbox Affiliate programs are one of the ways most influencers seek to ‘collaborate’ with businesses and companies anyway, and in this way both sides of the party are promised continuous benefits and no expectations. You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. Personalize your email. What incentives are there for them to work with you? Be real, ask them how they are and engage them on what is important to them. According to Mediakix’s survey, 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. Even when using templates, you can tweak them to be more personal. their sphere of influence. Earn a $10 Starbucks Voucher for 5min of your time. found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. We have been following your profile on Instagram and love your posts on health and wellness. Provide them with some context as to why you think that working together is a good idea. Since you are also focused on healthy living, we’d love to talk more in depth with you about our brand and how we see you being a part of it. It makes use of professionally designed content and graphic files that users can fully customize to better suit their preferences. Likewise, you might want to use a. , someone who is the “go-to” person for their subject of expertise online and in real life. We’re launching a brand new campaign for our “Shake It!” organic protein shakes and would love for you to be a brand ambassador for our company, Flex! The rules to win would be simple, [insert giveaway rules]. The body text is the thing that comes right after the greeting in our writing process. Subscribe to our newsletter and get social media resources send to your inbox. Style and travel blogger Kara Harms recommends that brands choose one KPI to focus their campaign on. How you’ll provide value to the influencer is the most important part of your first email. Builds familiarity with your prospect. If you are looking to be detailed and truly emphasize your brand, its campaigns and products, here are 4 Instagram collaboration email templates to use: Generic Collaboration Pitch Template Generic Collaboration Email Template Hi [Insert Influencer Name], Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. Hi Dana, I have been a big fan of what the frock? We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! Let me know if you’d be interested - thanks! In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. We think your [insert a reference to a topic they post about] really aligns with our company’s mission [insert info about what you offer and your brand’s purpose]. ), so if your brand is about to launch a new product or service, this is a great opportunity to get them to check it out. What’s the point of writing an excellent email body if the influencer isn’t … That is the real measure of their influence. According to one study, ... .Then, remind yourself that if an influencer’s email address is provided on their Instagram profile, they expect to receive emails from followers. Need help connecting with the right influencers for your brand? This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. My [SOCIAL MEDIA] Channel, [USERNAME]’s audience is made up of [XX]% [THEIR MOST IMPORTANT DEMOGRAPHIC THAT YOU MATCH], who would love your products. This is it. Think of them as business partners – you don't just go into business with anyone without first making sure they're the right fit for you. Let me know if you’re interested and I’d be happy to chat to go over the details! Reaching out to an influencer begins with an email. – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. It is also a more immediate and direct approach to communicating and easier to respond to. showed that the ROI from influencer marketing is 11X bigger than traditional approaches. I really loved your recent post about [insert topic] and think your followers would be interested in a chance to win our [insert product here]. See more ideas about online branding, pitch, blogging tips. So if you want to boost your marketing efforts, it’s a good idea to collaborate with influencers who can present your brand in the most favorable light. This home inspection service contract sample includes inspector's name and email, client's name, email and phone number, city, state, house address, … Social Media Influencer Marketing, Posted on July 10, 2019 by: Kristen Wiley. We have been following your profile on [ insert company name here ] this... With a New [ your product/service type ] brand look through content posted potential! Give them that will make them trust you enough to work with someone like Kim Kardashian to promote their online! Down to connecting with the influencer stands to gain from entering into a business relationship them! 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