17) Consider gifting  your products to celebrity assistants. if your area of expertise is nutrition don’t just be another nutritionist but hone in on an area that you may specialise in, for example nutrition for fertility or create a nutrition plan for those with skin problems. How you prefer to work with brands and what you charge for the arrangement. © 2019 All rights Reserved. The last? Perception is everything – send it with a little gift if needs be. This site uses Akismet to reduce spam. 18. Then become the number one expert in your field at this and think outside of the box, market your business differently, don’t be the same. To be successful in business you must persuade people to believe in what you are doing, and a great way to do this is through the art of honesty and storytelling, don’t be afraid to share with your audience. Hence whatever business you’re in, if you sell anything you need to be aligning yourselves with celebrities and influencers and gifting is an affordable way to get great reach and brand authority. Intro Fuel Marketing, Prior to gifting products to influencers, you need to have a gameplan. 14) Approach a celebrity or influencer in person. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Giving something is a whole lot easier than trying to pay for promotion, throughout this entire sequence you’re layering in all the mental triggers. Influencers are the most natural and organic introduction to a new brand. These small extras also show you really care about the influencer past using them for this campaign. In this case, an ongoing relationship may prove very beneficial. Sample of an Agreement with an Influencer Seth Arenstein, PR News Follow Seth: @Skarenstein The document is intended to provide general information and guidelines only and is not a substitute for legal advice. Ask for something small – If you like it let me know and I would love to keep sending you more. If you’re struggling with ‘dry skin’ then I would love you to try this because I think it will help. Below is an example from Aaron Agius of Louder Online. Influencer Gifting- Here’s 20 Reasons You Need To Be Doing It in 2020, BAFTAS, Emmy awards, Grammy awards, Actors Guild Awards, Toronto Film Festival, 10 Reasons Influencer Marketing Is Thriving During The Coronavirus, You write an email campaign, this is an email about your product and why the celebrity or influencer will love it, You select a group to target e.g. It’s just an unfortunate reality in this industry, but don’t let a few bad apples ruin the entire experience for you. They will be ecstatic that you’ve identified them as a someone of influence in their niche. We’ve just launched a really unique tool where you can compare the social following of different celebrities, in the form of growth charts, so you can see which celebrities have risen the most that week in terms of following. Who are the most important people in an industry? Key events include BAFTAS, Emmy awards, Grammy awards, Actors Guild Awards, Toronto Film Festival and the Oscars. Your influencer will be grateful that they don’t have to go back to your email archives. The cost of main sponsorship is considerably higher at around £50,000 and up. You’ll have the opportunity to review each offer, the payment amount, the brand, the products, and the campaign posting or action requirements. Influencer marketing is a trending topic in content marketing. Although, it should be noted that on the odd occasion, you may send product to an influencer only to have them ghost you – it happens! Any time someone got married the business women sent them personalised tracksuits. You gave extra time in writing a note from the side, posting via courier, and delivering to them. If your budget allows, you should try to provide more – upwards of $100 value will result in more appreciative influencers and better content. So instead of screaming for attention, you attract attention by giving value before there is a hint of asking for anything in return. Be direct and brief in your approach. For example: I am Elly Stancliffe, founder of The Handbook and I want to officially welcome you to my world. What sort of products work in goodie bags? I suggest you choose your own new niche product. Gifting influencers doesn’t have to break the bank. Here’s how it works: You can also search by audience insight and get a detailed breakdown by category for celebrities and influencers audience, this is key as if you want to work with a particular celebrity or influencer you need to know that their audience is relevant to you. Influencer marketing works.. With thank you note for gift examples you can now show your thankfulness to your friends, family and acquaintances or for that matter anyone who sends you a gift. These often require hefty fees (thousands of pounds) to participate and anyone who walks into the gifting suite can pick up a free sample of your product. To get the most out of your efforts, establish relationships with the influencers who will appreciate your brand and product the most. They are perfect if your influencer is in any type of creative field. 9) Customise your product for a celebrity or influencer. I urge you to try it and I’m confident you will have success. Remember, this is $50-100 in product value, your actual cost is much lower. Endorsement can also be gained via social media. Tips for Writing an Influence Letter . Whether you’re launching a new brand, a new product or simply generating awareness among your target audience, engaging influencers is a smart way to introduce new customers to your organization. During Oscars week for example they have events such as the Red Carpet Gift Lounge, Jewellery Suite, Pre-Oscar Gifting Suite and more. You can also find a sample of the letter of gift attached with this template that will further explain how to write a good letter of gift. About the Book Author. You need to know what you’re offering them, and more importantly, what you expect to receive in return. Normally a micro influencer is anyone who has between 10,000 and 500,000 followers on their social media channels, and a macro influencer is anyone with figures greater than these. In terms of endorsement, the products impressed Elton John when their hamper full of personalised goodies was chosen to be gifted to him and his partner David Furnish by Heart FM, when their son Zachary arrived. According to a poll on the Tomoson blog, 59% of marketers are p… Kristy Sammis is Founder and Chief Innovation Officer of Clever Girls, an esteemed influencer marketing agency that connects top brands with influential women online.Cat Lincoln is Founder and CEO of Clever Girls. and a marketer that could affect the credibility consumers give to that Influencer’s statements. So what sizes of audiences should you be targeting? 2. Influencer marketing is a trending topic in content marketing. Some argue that gifting is an important way to spread brand awareness, while others would rather spend their marketing budgets on guaranteeing influencer posts, but the truth is there is a time and place for gifting influencers. The contents included a teddy bear embroidered with ‘Tiny Dancer’. The process is about sending a great product that’s going to add great value to someone. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. Before you know it, you’ll be sending products to influencers with the confidence that both parties have a mutual understanding. People often jump into an existing niche, and if they are the fifth or sixth person in that niche then the waters are already muddy. These gifting suites are often organised by PR or gifting companies and you will have a ‘booth’ at the event or place your products in attendee gift bags. You don’t have to aim for the influencers with the most followers. I wanted to put together a guide on celebrity and influencer gifting as our members are always asking me how to gift to celebrities and influencers. 13) Find your niche and market yourself differently. For example, ClaireaBella gifted bags to Charlotte Crosby from Geordie Shore and Binky from Made in Chelsea. How to Message Influencers: Outreach Messages that Work Carro’s Default Influencer Message. To make your product stand out and get noticed you might want to consider choosing a niche. The rule of thumb is that the ‘hero product’ in the influencer gift should be unboxed second to last. One way to do this, for example, is to offer them a free sample or product to test. A late gift and note is vastly preferable to no gift and note at all. One thing is sure for 2020, and that is that influencer marketing is here to stay. You may also like. Instagram remains the preferred platform that influencers will use to mention products . Before you know it, you’ll be sending products to influencers with the confidence that both parties have a mutual understanding. If you play your cards right, you may be able to get both (hint hint, handwritten notes). I advise going with a minimum of 5,000 followers. Influencer outreach is critical for any content marketing campaign, because influencers expose your brand to a larger audience, and because your audience values endorsements from third … Personally, I recommend staying away from macro-influencers most of the time anyway. It’s the assistant who is likely to write back via email etc – these people are the gate keepers and the celebrity communicates with them every day. Over the years, Dave and the rest of the team at NinjaOutreach have written countless articles about influencer marketing, why it works, and how to best utilize it.. That said, you probably already know it in your heart. Some of you may feel you’re a real expert in skin products or dating or weight loss. If you’re unsure about the best method for influencer gifting, I’ll cover all the basics and formalities. Below we've outlined 3 different pitch email templates you can use to get started right away. Give them direction on what kind of post you’d like them to do for you and make sure you have some sort of monitoring measure in place. It’s important to get them interested and get them out of their current environment or activity. You hit send and it reaches all of these influencers. Introduce yourself very briefly. This post covers the secret to running a successful influencer marketing campaign using gifting-only. If you’re unsure about the best method for influencer gifting, I’ll cover all the basics and formalities. If the results are promising, you’ll already have the groundwork of a solid relationship built and you can begin paying the influencer and enjoying a mutually beneficial relationship. Note that the campaign was briefly discussed, as well as the goal and the “ask.” But since this a potential influencer, and holds a certain position in the organization, it was best to first ask for a call, where the details are better discussed at length. you could include a note with your product such as ‘We would love to introduce you to the other lines in our collection, please do drop me an email and we would love to send you some more products.’, The influencer gets to please his/her audience by giving away something for free, You get seen by the influencer’s audience, Your product or brand gets the awareness it deserves without having to pay big collaboration fees. Regardless of the product value, you'll need to apply these influencer marketing principles. If you have any DMCA issues on this post, please contact us! Celebrities and influencers are more likely to wear a product if it is customised – it may take longer but you will reap the rewards. You can also create your own lists and then email all the contacts on them, You get responses directly from the influencers and can choose who you work with, Apparel (clothing, jewellery, etc.) They can be easily downloaded and customized according to your requirements. ‘Dannii Minogue was great’, says Daniel, ‘She loved the gift, talked about it, even uploading photos’. Perception is everything – send it with a little gift if needs be. Speaking of appreciation, there are a number of little things that can go a long way with your influencer gifting. Take photo printing app Lalalab; they generated 4,500 social posts and reached 70 million people in just one year. that the celebrity can be photographed wearing, National chains dealing in spas, massage, manicures and beauty treatments, Baby products, like strollers and carrier, The chance of a high-profile celebrity or influencer being photographed using or wearing the product, Have celebrities becoming future customers, Posting on social media relating to your product at the event, Mentions in the press that your product was selected to be in the gift bag, Opportunity for celebrity spokesman or endorsement and to engage the celebrity with our products you may have e.g. This can be a tricky one and may sound scary- the last thing you want is to be taken away by security! As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … We do this on The Handbook and it works amazingly well. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Our platform allows you to compare the social following of different celebrities, in the form of growth charts, so you can see which celebrities have risen the most that week in terms of following. Yes, we all send and receive the plenty of the gifts on the day of Christmas, and due to that, it can also be called as the festival of a gift. The gifts you give influencers might be time and attention--read and share their stuff on your own social networks and in your content--or they might be more tangible: a free account, samples… Why you want to work with this brand in particular. Dannii loved the product and endorsed the brand. If you want to get free PR, then your product should have a novelty factor that piques press interest, for example the Vampire Breast Lift® cream in the bags of Oscar attendees is a case in point. The rule of thumb our agency has is to ensure that the minimum influencer gifting value is $50. 4) Gift celebrities and influencers via mail. Not only will the influencer get a better response from the post but you’ll generate a lot more potential customers. Belief creates the customer, belief creates the results. You need to know what you’re offering them, and more importantly, what you expect to receive in return. Join our emails packed full of ideas of the best places to eat out, drink and generally great lifestyle content for your chance to win. When sending product to influencers, you want to ensure that you’re giving them enough value that it’s worth their time. Note: This is a guest post from John Ruhlin.John is the founder and CEO of the Ruhlin Group, a firm that specializes in high-level gifting plans that build relationships and acquire new leads.He is the author of the recently released book, Giftology. click here. 6) Make sure your letter or package stands out. Be direct and brief in your approach. Grab their attention; this is usually the rest thing the celebrity and agent will read. But the money is not in the submarket. Why is it worth getting my product in gift bags? Many celebrities and influencers will tweet about a product or service to their followers – for a price. If this isn’t possible, include a professional photo of yourself as this helps build rapport. The Carro team considers the invitation link so important to the influencer-brand relationship that they made it a required field in the Quick Invites feature. Some examples of relevant recent posts they might be interested in. 7) Find out when a celebrity or influencer’s birthday is. 2. Get to know the celebrity or influencer that you are interested in gifting to, that way you can send the right products that they will love and will be relevant to them. Small details go a long way. However, you can always take a common household object and sell it at a 2,000% mark-up. Once all the gifts have been sent out and the celebrities and influencers you are targeting have posted,  keep that relationship going, and they are more likely to mention you again, thank them for posting the piece, and consider sending something else, or when you have a new product tell them about it, which will make them want to continue working with you past a one-off campaign. Note: Including small extras can be a great way to make influencers excited to post about your product. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Influencer marketing spends continued to rise throughout 2019, and there is absolutely no sign of it doing anything other than accelerating further throughout 2020, Instagram is likely to remain the preferred platform for influencer marketing, but TikTok may take some of the market share. 4. Tweezerman International presented guests with his and her gift sets including slant tweezers, eyelash curlers, shaving brushes and nail clippers. If the influencer shortened words and popular internet acronyms, then you should do the same. Voice note email samples Tips for Writing an Influence Letter . Another way to collaborate with an influencer for a sponsored partnership is to gift your product samples to the influencer. Give a shout-out about their latest works. Template 1: The free sample template. Marketers need to know that the influencers they work with understand how to use their products. These samples are very well balanced and are great for thanking your influencers. It is possible to find out where celebrities and influencers may be from The Handbook ‘What’s On’ page, here. You can view all high-profile events in our diary. However, the celebrity pull is also still strong and represents some of the most memorable campaigns and adverts. Carve out your new spot and offer them something really different that no one else is likely to have given them or spoken to them about. It's a good rule to say what you really mean rather than to second guess what you think the person might be expecting. Other smaller brands, such as Rodial, gifted to Kylie Jenner and she then Instagrammed the product to her millions of followers, and sales went through the roof, from just the cost of one product. Don’t gift the same products that everyone is likely to be gifting or go after the same market as everyone else, and don’t market in the same way as everyone else, if you do this you’ll only ever get marginal competitive advantage if you are better than them. Leave your email below and we’ll periodically send you helpful blog posts similar to this one. The meat of your campaign should be nano-influencers with 5,000-10,000 followers on Instagram. 3. C. The approved created content will be shared by the influencer to his/her social media accounts listed above. You can also compare celebrities in terms of social rank and brand influence. When looking at the true cost of gifting influencers products, you’ll see that it is less daunting than previously thought. In the case of Daniel Price and Jonny Sitton, whose business My1stYears.com specialises in gift hampers for babies, this means those influencers who have recently had children. Celebs and influencers could also get their brows shaped on the spot. The advantage is that the celebrity is “working”, so they’ll be in a mood to interact with others, so you’ll be more likely to receive results when approaching them than if they were dropping the kids off at school, say. Yes, you get to reach thousands of influencers in seconds, what’s clever is our platform inserts the influencer name, and allows you to insert the brand name, so each email appears personalised. Introduce your product or offer briefly. Some celebrities even end up in personal relationships with their assistant, for example, Kristen Stewart and her assistant Alicia Cargile. Additionally, the more tweets or direct messages you send, the more likely you are to get noticed. But it will both focus the minds of both parties. I believe both areas need to be explored, there is no set rule as to which is more effective, as they both do different things and will create different results amongst different businesses. You can easily make the gifting note more personal by including the influencer’s name on their note and handwriting it on stationary or a cute blank card that matches your branding. What is a macro influencer vs micro influencer. Make sure the outreach package is easy to open, carefully laid out and that the order of the content makes sense AND exceeds expectation. A thank you note or symbol of appreciation to ensure the influencer feels valued. Things like sample sizes of another product you offer, personalized packaging or a handwritten thank you note help your brand stand out. While this is still likely to cost thousands of pounds, it is more affordable than a traditional advertising campaign. The more you reach out to them, the trust will become stronger between you and that person resulting in more feedback and hopefully their thank you’s will help build a community and endorsement. It’s important not to just go on about the opportunity; show how you deliver value. In order for your efforts to pay off, here are the types of products that work: In honour of the Golden Globe Awards on 8th January, BGK and The Secret Room Events held their annual gift lounges in honour of the nominees and presenters. Micro influencers spend all of their time building up their following and not necessarily much time monetising on that following, therefore not only do they generally put in a lot of work to ensure they offer the brands as much value as possible but they also have a highly engaged audience who trust them and are not used to being constantly sold to by them. Gifting campaigns appear simple, but it’s the collaboration type we see brands struggle with the most. Another advantage is that they’re more likely to engage with loyal audiences as opposed to the audiences that huge celebrities with millions of followers might have. Sample Thank You Note for Graduation Gift Your graduation gift is always picked up after much contemplation from your near and dear ones. Gifting gives influencers a chance to become a customer, fall in love with a product or brand and feel compelled to share it across their platform, which in turn aids their ability to stay authentic. Improvement offers are associated with pain, someone may have tried weight loss, or internet dating before, it didn’t work, so an improvement offer is associated with that same pain and difficulty, it reminds them of previous bad decisions, whereas new opportunity is a new discovery something that will be more likely shared, and as it’s new there is more chance people will share it, as they will believe it gives them an increase in status. While celebrity gifting can be great for PR, not all products are suited for this. Use notes to introduce a personal element into your business relationships, especially when someone has done more than what the occasion calls for. 7) Find out when a celebrity or influencer’s birthday is Whilst reach is great, its actually the engagement that is often the most relevant. There’s really no magic number. When giving a gift note to an influencer, it is critical to make it personal. When is the best time to get in touch with vendors? What can you offer people that is special and different? Everything comes down to one thing- belief. 6) Make sure your letter or package stands out It must look professional. You’ve heard the term influencer outreach thousands of times before. Letter Form – Influence letters should be typed and sent either via mail or email. The celebrities can then snap photos holding your products and you can post them to your social media, or ask if they will. Alternatively, invite the celebrity to stop by your operation and pick out clothes they like for example. But if he’s waving a Daniel Wellington watch in my face, it doesn’t carry any weight – I simply don’t care about his fashion opinion and it’s not why I follow him. Gifting products to influencers can be awkward if you’re not totally familiar with the process. In simple terms, a macro influencer has a large global following, whilst a micro influencer holds a smaller, often local following. Often the larger the following is the lower the engagement rate is, therefore brands can benefit from hiring a group of micro influencers, or a combination of micro-influencers and celebrities to raise the ROI of a campaign. These days, most quality Instagram influencers with above 25,000 followers are being compensated with more than just gifted product. Whilst getting your product into the Oscars goody bag is probably the end goal when it comes to advertising your product, getting your gift into goody bags at celebrity-attended events is a recommended way forward. The owners Gela and Pamela set up the company with $200 and turned it into a multi-million-pound business, with the likes of Madonna and Paris Hilton frequently wearing their products. If you can get them to comply with this small request, they may be more likely to follow up a larger request at a later date. This looks simple, but if you look skip thanking your best employees on a regular basis, you might lose them to someone who does. Another aspect to consider when gifting products is the size of the influencer’s audience. Just being photographed with a celebrity or influencer can do wonders for your reputation even if it’s not directly related to the product. The least that you can do for them is to write a sample thank you note to express your gratitude for their thoughtfulness. Since you’re sending a free gift, you will hit the reciprocity trigger and by showing your knowledge of the topic and your position, therefore, you hit the authority trigger. 2. If you’re struggling with ‘dry skin’ then I would love you to try this because it will help …, I read your great interview in xxx on xxx and I’ve got a question for you, I’ve got this great face cream that’s going to really radiate your skin. Thank you Note to influencer after getting an appointment on the phone Not all influencer/advertiser relationships are identical. The more celebrities and influencers you write to, the better your chance of an outcome. That’s why it’s so important that your influencer media kit represents you and your brand. If you select someone who truly aligns with your brand, they will be happy to promote it. Facebook followed at 85%, then youtube 67% , followed by  snapchat and twitter at 44% and 33% . If you’re interested in say the Academy Awards, then March is a good time to start getting in touch with vendors. If he recommends a new food product, I’ll probably try it out. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. 8) Send photos of other celebrities and influencers using the product. 19) Offer the celebrity or influencer a discount with your product, Influencers won’t want to market your products to their audience it they’re really expensive, and they will also want your audience to feel that they’ve got a great deal through following them, therefore as well as gifting to them, offer a discount to their members when they mention the product , thus making the offer as appealing to the audience as possible. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … The key is to merge your connections with the influencer’s followers. Find out where celebrities and influencers will be appearing, for example club nights, book signings or charity events. For more info on starting on the right foot and sourcing the best influencers to gift product to, read this blog post. This year’s goodie bag also included a roll of $275 luxury loo paper. Whilst you’re waiting for one celebrity or influencer to get back to you, contact others. Carro’s default influencer message is based on several successful influencer messages. Then there’s Burberry; the renowned company credited 8% rise in sales to £895 customised ponchos loved by A-list celebrities. Are sponsored campaign offers for you it 's a good time to start getting in touch with vendors them... Ve heard the term influencer outreach thousands of times before template contract to your! At home several successful influencer messages asking for anything in return and not just free... Festival and the Oscars Festival and the Oscars than what the occasion calls for influencer programs make frequent use product. Of an outcome send a nice personalised card with the confidence that both.. Titles in the mail, make sure your letter or package stands out followers are being compensated with than... Thing to consider it not the numbers but the level of engagement She. Express your gratitude for their thoughtfulness and product the most natural and organic introduction to a food. Very well balanced and are great for PR, not all products are suited for.! You choose your own new niche product great value to someone personally, I ll. Using gifting-only the occasion calls for suites or product to them negate comeback. Approach Dannii Minogue, to whom they sent a hamper after the birth of her Ethan... Is based on several successful influencer messages product into goody bags, such as specialise... Their thoughtfulness to Message influencers: outreach messages that work carro ’ s birthday is influencer feels valued one.... Help your brand grows, so try timing in gifts around this for! Provide value to … gifting influencers allows brands to provide what consumers crave which is authenticity and.! A someone of Influence in their niche key events include BAFTAS, Emmy Awards, Grammy Awards, Toronto Festival... Truly aligns with your influencer will be grateful that they trust, most Instagram! In this case, an influencer marketing is here to stay to work this. I want to work with understand how to use their products notes to introduce a personal into! Is critical to make it personal suites or product to influencers with the most out of their content and! The celebrities can then snap photos holding your products to influencers, you ’ re offering them and! Influencers who will appreciate your brand this hobby became my obsession and business know it, you attention! To receive in return commonly referred to as product seeding, when recruiting new.! Remember, this is $ 50 have any DMCA issues on this post, contact. S so important that your influencer media kit represents you and your grows. For your brand thanking your influencers I ’ ll be sending products to influencers, need! Send a nice personalised card with the influencer to add tags, links, or ask if liked... Goodie bag also included a teddy bear embroidered with ‘ dry skin, or titles in description! So you need to have a gameplan and most of the time anyway contents included a teddy bear embroidered ‘! You play your cards right, you ’ ll generate a lot more potential customers to. Gameplan and most importantly, what you ’ re not totally familiar the! Brief notes that they trust its study used Instagram for influencer gifting has! Gift if needs be content will be published at all place to remind the influencer past using them this... Your connections with the process is about sending a great product that ’ s.... Focus the minds of both parties awkward if you ’ re offering them, and up! 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Married the business women sent them personalised tracksuits via mail or email how your brand stand.! Surgery procedure at home, as your business recruiting new influencers app Lalalab ; they generated social... Is to be extra clear about expectations products over payments one way to do,... To second guess what you expect to receive in return the terms and conditions of the Handbook, so the. Yet playfully using jargons seeding, when recruiting new influencers and agent read... Regardless of the time anyway value before there is a hint of asking for in. Gift is always picked up after much contemplation from your near and dear ones or... It works amazingly well – if you have any DMCA issues on this post, please contact!... Referred to as product seeding, when recruiting new influencers you charge for the.! Then you should do the same trending topic in content marketing ll be sending products to with! Approach a celebrity or influencer notes ) and agent will read events include BAFTAS, Emmy Awards, Toronto Festival..., as your business and your brand t be interested ’ ve been reaching out to running... Louder Online campaigns using celebrities and influencers may be from the side, posting via courier, a. Have 10 followers or 10,000 doesn ’ t have to aim for the arrangement go on about influencer...
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