The last thing you want is for your email to end up in an influencer’s … They have the right audience, great engagement, and they’ve even promoted other products in the past. By sending these long messages, they risk being ignored by their subjects. By taking notice of the types of content the influencer posts on their social media streams, you will show that you’re keen on working with him or her. When writing an email to an influencer, avoid adding any links in the body. Most involve not thinking about an influencer as an actual person, but just as a means to an end. New-to-market items often aren’t on the shelves yet or available everywhere they’re supposed to be. To have the best chances of success with your influencer partnership, here are a few important steps to take. Now go forth into the wonderful world of email outreach! 3. In exchange, share their promo codes and their account on your company’s profiles as well. This will help get your product in front of people who are more likely to be interested in it, and is also more likely to pique the blogger’s interest. If you give them the impression that you’re sending them a free gift, don’t surprise them quid-pro-quo demands to promote your product… [Helps to have little footer information (see my example email to Foxtail and Moss)]. Featuring an influencer’s content on your brand’s social channels, website or advertisements is a great way for them to get some extra exposure, especially if your brand already has a large following. When you email an influencer, you need to remember that they likely receive hundreds or thousands of DMs/emails per day. Having a few posts that you’ve written or having your stuff featured/reviewed on other smaller blogs 1: gives you some credibility and shows you’ve worked with people before, 2: gives you posts to link to in your email, and 3: is good practice before reaching out to a bigtime blogger. Just make sure to tailor your message to the influencer you’re sending it to. The last thing you want is for your email to end up in an influencer’s junk mail. Once you’ve connected with a blogger, don’t just fall off the radar! I ended up offering them their pick of 5 art prints free of charge to use for the post and, of course, that we would share the post on our social channels. Some influencers prefer this approach as it keeps all their communications on one platform. 1. Who you are: (what is your brand/product?) Product placement has the influencer using the product and talking about its benefits. in a message, chances are they will actually read it before the rest of the message. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. In many cases, brands use ineffective messaging when trying to approach influencers, which hinders their chances of receiving responses. is almost always the first thing a person reads, which makes it a great place to put any important details you want to include. Step 1: In this initial step you just have to create an account in Influenex which will make you to access different types of influencers. But had I known that, I probably would have mentioned “If you’d like to pick some prints from our site, we will send them to you free of charge for the post so that you can get some great pictures!”. How to Message Influencers to Promote Your Products with InflueNex. At the time for this email, I didn’t know we would be doing a DIY post, it evolved! Illustrations done by the amazing Katie Lukes. First of all, by sending influencers the same message, you’ll struggle to convey your understanding of their content and audience. If they’re laid back, pitch to them in a friendly way (while still keeping it professional). The advantage of working with these companies is that they already have a ton of existing connections in the industry. With multiple posts from micro influencers, however, you’re targeting a more segmented audience repeatedly. If you can’t find a way of contacting them on the site, check for contact info through their social channels. If they post about you (even if it’s just a promo tweet), share their social posts about you across your social media as well! Personalize your email to every blogger you email. In particular, brands tend to go into a ton of detail about their products. This basic approach requires going to an Influencers profile, using DM or obtaining their email from “contact”, and then sending them your proposal. Once you’ve established a good relationship with an influencer, they will help you in promoting your brand within their community as well as outside. If an influencer has put a contact email for inquiries in their social media bio, it probably means that they prefer to be emailed for all business related queries. Reach out directly! If you have an email or DM template you like to use when you’re writing to content creators, go ahead and use it. 5 Reasons to Use Twitch Influencers to Promote Your Brand or…, 8 Ways Influencers Can Make Money Streaming On Twitch, Top 5 Twitch Influencers to Follow and Learn From, Here’s How Much Money You Can Make as Twitch Influencer, 6 Epic Ways To Grow Your Twitch Channel & Become a…, What It Takes to Be a Travel Influencer: An Interview with @Stagedives, INFLUENCER LICKS TOILET SEAT FOR “CORONAVIRUS CHALLENGE”. You can almost think of your initial message to an influencer as a cold email. Even if they’re getting paid for the partnership, it’s still important that the company and product is on-brand for them. Artist Shops provides the best and easiest platform for you to sell your art in your own customized online store for free. Influencers are busy, so you want to make sure they/their sponsorships manager can read about your product, the intent of your email (eg list out the benefits of a partnership), and brand contact information in just a few sentences. In the first two parts of our Gifting 101 series, we showed you how to find the right influencers for your influencer marketing campaign and how to reach out to those influencers to begin your collaboration. is almost always the first thing a person reads, which makes it a great place to put any important details you want to include. Every influencer is unique in some way, and they want to know that interested brands recognize what differentiates them. It takes time and effort. Some influencers prefer this approach as it keeps all their communications on one platform. Here are the most popular influencer campaigns for promoting your brand and products. I’ve also attached some lifestyle photos I took as well for you to check out. How to Reach Out to Bloggers and Social Media Influencers, How to Write Emails to Influencers (That Will Get Opened and Read), How to Reach Out to Influencers So That They Can’t Say No, How to Get a Blogger to Promote Your Product, 7 Tools for Finding & Connecting Influential Bloggers, Blogger Outreach Tips: How to Write Outreach Emails That Don’t Suck, How to Reach Out to Bloggers to Promote Your Brand, 2020 Year in Review: The Resilience and Growth of Our Artist Community. You’ll get a lot of non-responses. We’re just here to help you tell it. In this article, you'll discover six steps to running an effective influencer program for your business. THIS IS THE BEST TIME TO POST ON INSTAGRAM! Mentioning a few posts you really like or that you like my writing style shows you’ve taken the time to get familiar with my blog, which means a lot! You’ve heard the term influencer outreach thousands of times before. Seek out and contact bloggers with the audience you’re trying to reach. Just don’t overdo it. Compose your email once you’ve done your research, know, what you want to get out of the exchange, and know. For bigger blogs with a list of editors and content managers who run the site, try reaching out to a few of them first vs the head honcho. You can offer them a gift. It’s normal for brands/agencies to struggle to fit their whole message in a concise DM or email of 3 sentences. And marketers have reported getting eleven times as much ROI from influencer marketing when compared to traditional marketing. So while you can ask an influencer to help promote your product, you can’t dictate how they should promote it. But others require a little detective work. HOW TO MAKE MORE SALES WITH YOUR ETSY STORE! Even something as simple as a tweet or an Instagram post can make a huge difference for your product launch if you happen to choose the right influencers. Wait! The P.S. Come up with a catchy subject line, personalize your message, keep your letter short– and you'll win the influencer’s attention. When a reader sees a P.S. They easily may have missed or forgotten to respond to your email. Influencer companies can often get past this issue because of their connections.Not only do influencer companies help to increase your chances of connecting with an influencer, but they can also be a huge help with all the unpleasant outreach. I try to respond to everyone, even if it’s to say, “Thanks, but no thank you!”, If I get an email that seems like it was copy/pasted into an email to 12,000 other bloggers, I’ll usually delete it. When someone with significant influence on your target audience says something positive about the product, it’s going to build hype and establish trust among the audience. as easy as clicking a button. This is also a good point to throw in something that connects you to the blogger – really enjoying a specific blog post, being a fellow Chicagoan female blogger, going to the same school, etc. Some blogs make contacting them as easy as clicking a button. While it’s always a good idea to have a blog for your business, getting other blogs to post about your product or online shop is not only super flattering; it’s also a great way to tap into their audience to promote your stuff! If that goes unanswered, back away. Transform Your Collections into Holiday Gift Guides. Many ecommerce store owners and marketing folks don’t realize this, but finding an influencer to work with your brand isn’t as straightforward as it seems. Interested in working with social influencers to promote your product? Influencers are unlikely to promote your business simply because you ask them. Sometimes bloggers are even open to people sliding into their DMs (but make sure they encourage that). To avoid this, limit your message to three or four sentences max. There are lots of resources for finding relevant blogs (like. If you can’t find a way of contacting them on the site, check for contact info through their social channels. Every influencer is unique in some way, and they want to know that interested brands recognize what differentiates them. Macro vs Micro? Bloggers have a lot of emails to go through – this happens all the time. I really enjoy your voice. Influencer companies are great resources for brands that are looking to connect with influencers. On the other hand, bribing? Reaching out to finance bloggers about your Artist Shop full of movie parody designs won’t do you much good. If they’re. There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. Not cool, and kind of shady! They receive so many DMs and emails every day, which means they’ve probably become experts at detecting copy-pasted outreach. When you email an influencer, you need to remember that they likely receive hundreds or thousands of DMs/emails per day. Pro tip: When writing an email to an influencer, avoid adding any links in the body. Compose your email once you’ve done your research, know exactly what you want to get out of the exchange, and know exactly what you’re going to offer to the blogger. My name is [your name], I’m a [your title] at [where you work – link to it!] Reaching out to 10 influencers or less. Introduce yourself and what you do. A lot of super-influencers (influencers with over 1 million followers) include the email addresses of their PR managers/teams so they can vet potential opportunities on behalf of the influencer. How to Work with Influencers Step 1: Find the Right Influencer. And of course, if you have a different direction you could take a post, feel free to do so! Thank you! Here’s an influencer outreach email template that mentions what the influencer will get in return for promoting your products. Influence Marketing: 5 Ways to Promote and Sell Products Source: Medium.com 1. Pro tip: If your email looks a bit too long and you still have a few key pieces of information you want to share, write it in a P.S. Finally, this template will be helpful if you want to ask an influencer to review your product or feature your giveaway on their website. BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. But don’t be demanding. Here, a question could work well (eg. Wondering how to find and connect with the right influencers? While you don’t have to worry about crafting a great subject line for a DM, you do need to make the first few words of your message sound interesting. There are a lot of easy pitfalls to avoid when you’re developing an influencer program for content promotion. request a meeting). And it helps you understand their tone as well. They’re sometimes easier to reach than the head honcho. A call to action: Finish your message with a call to action. The answer is really simple: look at their social media bio. . Your influencers will be very happy as they will be able to provide their fanbase with value that they couldn’t have without you; It creates a buzz around your products and gives off the image that they’re the “it thing” in your niche right now But it is nice to do a little wrap-up and talk about how you would love to work with them and tap into their expertise, fellow geekiness, etc. Influencers will see the first few words of your DM in their inbox, so you want to make sure it grabs their attention and they read the message. Forty percent of users on Twitter admitted to buying a product after seeing a tweet from an influencer about it. They are particularly useful if you’re trying to reach out to influencers that have huge social media followings.By using an influencer company, you can increase your chances of connecting with the influencers you want to work with. For example, I reached out to the, Harsh truth: if someone reaches out to me and it seems like they haven’t taken the time to read my stuff, I’m less inclined to work with them. For bigger blogs with a list of editors and content managers who run the site, try reaching out to a few of them first vs the head honcho. Should Businesses Still Use Facebook For Advertising? But it is nice to do a little wrap-up and talk about how you would love to work with them and tap into their expertise, fellow geekiness, etc. Wait! If you have an email or DM template you like to use when you’re writing to content creators, go ahead and use it. Here, a question could work well (eg. The P.S. A great influencer company that can help you approach content creators about promoting your products is. While it’s important for an influencer to understand what your product is, they don’t need to read several paragraphs about it in your first DM or email. “DEAR MADAM AND/OR SIR” or “Dear Ms./Mr.” is a little formal, especially when you’re not sure who will receive the email in a multiple blogger situation. The company is used by over 4,000 stores and 60,000 influencers. Influencers are more apt to reply if they feel like you have a genuine interest and understanding of the content they post. And it helps you understand their tone as well. But Bloggers have a lot to lose if their audience isn’t into it. This should be enough to tell the influencer the three things they care about: 1. Who you are: (what is your brand/product?)2. Give them an enticing reason to work with you. Influencers will see the first few words of your DM in their inbox, so you want to make sure it grabs their attention and they read the message. If there is no contact email address in their social media bio, do a quick search on Google to see if perhaps the influencer has included it on their website or on any of their other social media accounts. If your subject line isn’t interesting, the influencer or their manager may not even open your email. Social Elite is recognized by influencers throughout the industry, which makes it a great resource for brands that want to use influencers to promote their products. You will need to approach the influencer first, build a connection with them, send some samples, and request for a mention on social media. © Influencer Marketing News - The #1 Source For Influencer Marketing News, Tips And Updates! Make sure you communicate that you will share and tag influencers as an extra incentive. So, it’s normal to end up with a situation where the influencer actually has a genuine interest in your product and acts as a true advocate. 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