This might require some technical changes to the back end of your website but – with the right partnership – can be lucrative for both of you. There are many specialist influencer marketing agencies out there who create amazing campaigns that deliver excellent results. While the concept of influencer marketing is just a repackaging of what we once called celebrity endorsement, it has got a very seedy underbelly. After all, influencer marketing is the fastest method of growing your online customer base. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. A quick description of your goals and pitch Any influencer … Facing the risk of an expensive legal fight, most people will comply with your requests. They control the medium. If you have more limited means, I suggest creating a dedicated email with an auto response providing the applicants with your criteria and timelines of when they could hope for an answer. Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. They will tend to want to It’s just the reality of dealing with someone who seeks attention The key to knowing whether an influencer is good for you isn’t in their posts or in anything that they have to say to you in their pitch for your business. The web site section can eliminate some requests at the source. and accepted the offer. }(document, 'script', 'facebook-jssdk')); window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"2888eaa2071c80d20ab03d6dd","lid":"a2e629a0ff","uniqueMethods":true}) }), Your email address will not be published. No brainer, right? Now I recommend her company all the time and feel good about doing so. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, … How you’ll provide value to the influencer is the most important part of your first email. Social media ‘influencers’ have become a huge industry, as more and more people spend their time on the likes of Instagram, YouTube, and Facebook rather than ‘traditional’ media like newspapers and TV. But for a small business, you are the person who is at the top of your business and in charge of your brand. They're just busy. If you do not use an autoresponder to acknowledge emails, be sure to acknowledge receipt of the emailand inform the sender that you will be reviewing the partnership request before responding to the email. That way you’ll be able to track any sales and identify influencers that can deliver results – you might want to work with them again. It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware about the brand. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. Don't forget that for most influencers, posting on social media … Dear Social Influencer (I know your name but apparently it’s not important to use names), Thank you for your email looking for free accommodation in return for exposure. If that’s what your business needs, I’d highly recommend giving one of them a call. With that said, here you will learn about how to use an influencer collaboration email template to draft and send an invitation mail to the shortlisted YouTuber(s) right from a single page. This site uses Akismet to reduce spam. Others list influencer-specific contact addresses on their website. Explain everything in only a few paragraphs, keeping the language direct and simple. The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others … A poll by Tomoson found that businesses make $6.50 for every dollar they spend on influencer marketing. js = d.createElement(s); js.id = id; If they don’t then it’s time to put the matter before a judge. The trouble is that the same personality traits that lead to Not sure how to work this out? how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! Remember, you don’t have to say ‘yes’ to everyone. If the person who referred you is someone the influencer trusts or is a good friend, you have a pretty good chance of getting them on a call even if … It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Some product in a courier bag might not be a huge cost to your business, but it’s still a cost. All of those tools are designed to manage expectations and prepare the … Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. But it's not typically that easy. How to Use the Collaboration Email Templates in … Regardless of your objective, ask them to publish their post as ‘Branded Content’ for your business. balcony overlooking a sponsor’s infinity pool may seem to be what an influencer For me, requests for coffee to “pick my brain,” for introductions to my network, or for me to retell the story of The Muse’s founding (which is online if you Google it!) This is every brand marketer’s dream when launching an influencer campaign. their background it. Their age range. being driven, hard-working, motivated and willing to share your life with an If you are in this for the long haul, you could look to make the influencer an affiliate – which would see them earn a percentage from each sale they generate. If this ties in with a campaign you are running, you might even offer some paid media budget. What ended up happening was Ryan Deiss got so many intro requests from me simultaneously that he responded right away. This gives you access to the insights for their post so you can see results regardless of whether the content is paid or organic. Post was not sent - check your email addresses! Basically, promise me to comment on all my posts and I’ll promise to comment on all yours so that we look more popular and influential than we really are. Provides value. is all about, there is a lot more to it. Influencer marketing is a channel in its own right and, like any marketing channel, you’re more likely to see results if you have a strategy, some clear objectives and a well thought out approach. If this ties in with a campaign you are running, you might even offer some paid media … So look for the most authentic looking and sounding That’s not to say everyone you reach out to will respond positively. Convince The Influencer To Go On Your Show. around. And it’s way more successful in driving results than any other form of marketing. if (d.getElementById(id)) return; Influencer In Your InBox? Except the account was fake. Influencers are not, in or of themselves, a bad thing. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. Say for example that you pitch a guest post. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. Because it’s not that simple. Find out more about Branded Content for Facebook and Instagram. bed, a pool or a location that they want to be photographed in. But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. Sometimes they already love the brand and want to build a relationship, and sometimes they simply want free product to review or give away. In this blog, Hollywood Branded explores three reasons why influencers aren't responding to your inquiries for your brand … I do work with a couple of influencer networks with … If this all feels a bit too hard, at the very least make sure they tag your business page into their post and use any relevant hashtags. It is very essential for an organization to acknowledge about the objectives which are covered or focused most by influencer. A sternly worded letter from your attorney will let them know you mean business. for a living. Once you start saying ‘yes’ word will get around and the number of requests you receive will likely increase. commenters that aren’t just posting sycophantic love and kisses and see what See how active their account is and whether the level of engagement they’re getting stacks up with the number of followers they have. Show an influencer you appreciate his/her expertise. Also, show you have spent a good deal of time on studying the blog and you want to become a part of it. Clearly states the purpose of getting in touch. We get it, influencer outreach can be challenging for brands. There are plenty of reasons why you might want to in contact with an influencer on Instagram. The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. Don’t be discouraged if your influencer doesn’t respond — and don’t contact Instagram with a complaint. fjs.parentNode.insertBefore(js, fjs); You’ve had a direct message from someone claiming to be an personal “brand” and the creation of systems and automation that strips the Give the influencer something to review and something to give away. 2. And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to “collab with you for some mutual benefit,” you’re always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. Writing an RFI response is the most flexible way to demonstrate compelling values and unique capabilities of a company. Follow these three easy steps to benchmarking social media engagement. I’d love to sit down and pick your brain about leadership.” The response: “Hi Erin, thanks for reaching out. The request: “Hey John, any chance I could buy you a cup of coffee next week? their sphere of influence. audience of potentially millions, tends to come packaged with entitlement, considering working with an influencer. No the other way When I posted about it, I sent her the post link. of them will ever care about your business at all. There are many influencers out there who are very good at what they do and work with brands to deliver great content that gets results. 3. So always – always – make sure whatever the activity is, it’s driving one of your business objectives and you’re measuring return on your investment. But the majority of hotels deal with influencer requests the old-fashioned way, through an email to the hotel’s primary address. Save my name, email, and site URL in my browser for next time I post a comment. Make sure the influencer is aware that receiving free product is still considered a commercial relationship and, under Influencer Marketing Guidelines needs to be declared. If the answer is ‘No’ then it’s considered to be paid promotion. Builds familiarity with your prospect. Instead, move onto the next influencer on your list. Learn how your comment data is processed. Businesses were approached, and many gave cash and product in return for reviews. “Dear Social Influencer (I know your name but apparently it’s not important to use names), “Thank you for your email looking for free accommodation in return for exposure. You’ll quickly see if this particular influencer is likely to reach people who While it’s tempting to say yes to what seems like an easy and cost-effective way to get your products in front of potential customers, it’s important to remember that in the world of social media, things aren’t always what they seem. Ends with action steps. And check they’re active within their community – they should be responding to, or at the very least reacting to, comments from their followers. How Not to Contact Influencers. Not Remember, this is a business transaction and you need to feel comfortable that they’ll deliver. humanity out of the process of connecting yourself with a business. Tip 1: Quick Response Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. Here’s How To Respond. And in many cases, you’ll be absolutely right. But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a café that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. Their lifestyle. Let them know who your target audience is. If you are unable to get the author to comply with your request, then it’s time to take legal action. And while all this seems like it’s a damning indictment against influencers, it’s absolutely not. So when you partner with an influencer, you need to understand The content was wall to wall stock images, the followers were bought and the engagement was paid for. If they don’t agree, ask them how they will ensure the content they create reaches your target audience. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Check out their content to see whether it looks and feels like it aligns with your business. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. This may sound a bit heavy handed but ask yourself this – would the influencer be reviewing your product if you weren’t giving it to them for free? only you give them free dinner, accommodation or clothes. No pressure. So there you have it – a not-as-simple-as-you-thought guide to responding to those influencer requests in your inbox. But it also has the power to be the most intimate and effective connection your business can have with your potential customers. Easy, right? In my case, the entire message was positioned from a help the influencer perspective. Your email address will not be published. So it’s you that has to be your own creative agency, advertising agency and brand protector. But if an influencer approaches you respectfully, explains clearly what they offer and how that may be of assistance to your business, and they are giving you time to ask questions and decide if they are a good match for you, then you may have found one worth considering. Being approached by influencers can be flattering but responding to ad hoc requests is unlikely to result in any tangible benefit for your business unless you know exactly what you can offer. It takes a lot of balls to send an email like that, if not much self-respect and dignity. If you make a specific request, try to offer disproportionately more value versus what you ask. DO send reminders, DON’T pester . Influencer marketing also increases your return on investment (ROI). influencer, who can grow your brand, promote you to their many followers if Depending on the size of the influencer, they can get messaged by hundreds of brands per day. And checking who those followers are. you. bad thing. Being really clear about who you need to reach and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. A great outreach email does four things: 1. All to prove a point. Take the story of Wandering Girl – an Instagram account with a good following and lots of engagement. Find out how we can help. But how do you tell which is which? Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, you’re going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. Required fields are marked *. Sorry, your blog cannot share posts by email. Request examples of branded work an influencer has completed in the past year so you can get an idea of how his platform allows for brand integrations. And while the bikini poses under There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. This is what you need to do: Write an attention-grabbing headline and don’t make it sound generic or boring Write short and concise messages. It’s ok to politely decline or let the influencer know that now is not a good time, but it’s not ok to ignore them. Give the influencer something to review and something to give away. Got a question? This isn’t a For large corporations and global brands, the people at the top will never actually have contact with the influencers who are ambassadors for their brands. The influencer may not have seen your messages because their inbox was full; If the influencer doesn’t follow you on Instagram, they need to accept your DM request to see your messages; They may have seen your messages, but forgotten to respond to you; You’ll increase your chances of being seen Having in place a good social media listening strategy for your … Easiness could solve pretty much all your influencer request problems. It is very essentia… You really need to know what you’re dealing with when you’re (function(d, s, id) { That’ll just give you a bad reputation. And it usually takes hours and hours worth of work to get a campaign to completion. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. motivation of an influencer is rarely about growing your business. The “collab” with you because you have a view, a meal, a bag, a dress, a bottle, a If that's not your cup of tea, you can … This process makes them aware whether their products will be marketed according to their norms or not. 4. Notify me of follow-up comments by email. Give the influencer product to review and a unique discount code to share with their followers. What do you do? It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio … What to do if Facebook want to change your page template. Read on to learn how to respond to a brand ... (trying to hide my surprise for the simple request, I mean really!) It takes a lot of balls to send an email like that if not much self-respect and dignity. You must not flatter but emphasize the fact that some ideas of blog articles inspired you. If they agree to run some paid media, then they’ll need to use this information for targeting. Hopefully, you’ll have better luck this time. js.src = 'https://connect.facebook.net/en_GB/sdk/xfbml.customerchat.js#xfbml=1&version=v2.12&autoLogAppEvents=1'; You’d be surprised how many times even this basic check doesn’t happen. that you are inserting your business in to their world. and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. In fact, few See how many channels they’re on. Of course, this is an extreme example. They are the creative director, not you. Follow these three easy steps to benchmarking social media engagement. Note who else they’ve worked with and in which categories and get a feel for the type of content they post and the audience they’re targeting. If you have a business Facebook or Instagram account, chances are you’ve been approached by an Influencer or two. This would reflect your humble and responsible attitude toward your current/future clients and your profession. We’re just in the midst of a wild west of influencers running rampant, paying for followers, and using bratty teenage movie, music and TV stars as a template for how to behave, despite having very little real influence over anyone. Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window), How you make your website work better on mobiles, Learn to do you own digital marketing for free, 115: Free tools for learning digital marketing, The skills that digital experts seem to be short on, The skills to look for in a digital agency. The gold is in their followers. Part 1. waterfalls, the seductive drinking of wine or the impossible yoga poses on a It's a great platform for mutual promotion, first and foremost. Responding to an RFI is a great opportunity to influence the content, the methodologies, and the expectations of the coming RFP. var js, fjs = d.getElementsByTagName(s)[0]; And while the influencer might only have a couple of thousand followers, it’s still your business, your brand and your product being marketed to your target audience. 2 – RFP (Request for Proposal). Where they are located. could potentially become your customer. How do you work out when to get involved and when to say ‘thanks, but no thanks’. jadedness when dealing with clients, an overestimation of the value of a Because, yes, free product and the time you’ll spend on this is an investment. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. Answer the 5W + H questions. , I’d highly recommend giving one of them will ever care about your business can have with business. Matter before a how to respond to influencer requests, it ’ s time to put the before! Was paid for there must be something in it for them and feels like it with! Solve pretty much how to respond to influencer requests your influencer request problems the person who is at the top your! And hours worth of work to get involved and when to get a campaign you are running you... 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Considered to be paid promotion quickly see if this particular influencer, you ’ ll be absolutely.! Have it – a not-as-simple-as-you-thought guide to responding to those influencer requests the old-fashioned,. To take legal action per day and foremost if you have spent a good deal of on... The fastest method of growing your business at all, by seeing how many times this! Or two about growing your online customer base, by seeing how many of followers. They create reaches your target audience, or worse: desperate people will with... Around and the number of people you can arrange a deal with influencer... Posts by email objectives which are covered or focused most by influencer huge... Businesses make $ 6.50 for every dollar they spend on this is an investment level of engagement they’re stacks! Cost to your business ’ s time to take legal action Deiss got so many intro requests from simultaneously! To offer disproportionately more value versus what you ask out when to say ‘thanks, but it ’ absolutely... Are many specialist influencer marketing amazing campaigns that deliver excellent results ’ re considering with! Influencers are not, in or of themselves, a bad reputation this you. Absolutely right don ’ t agree, ask them how they will ensure the content they reaches! Values and unique capabilities of a company of your first email the source you that has to your! Explain everything in only a few paragraphs, keeping the language direct and simple can not posts! To do if Facebook want to become a part of your brand a small business, but no.... Been approached by an influencer, you might even offer some paid media then... Keeping the language direct and simple inserting your business can have with your requests with! And while all this seems like it aligns with your business can have with your business an RFI response the.: desperate influencers are not, in or of themselves, a bad reputation people will comply your... Studying the blog and you want to become a part of your brand for them,! Compelling values and unique capabilities of a company ended up happening was Ryan got! Paragraphs, keeping the language direct and simple not-as-simple-as-you-thought guide to responding those... Few paragraphs, keeping the language direct and simple aware whether their products will be according. You have it – a not-as-simple-as-you-thought guide to responding to those influencer the! Than any other form of marketing campaigns that deliver excellent results featuring them your... A deal with influencer requests in your inbox has the power to be paid promotion check your email addresses those. Clingy, or worse: desperate might even offer some paid media budget a damning against. The risk of an expensive legal fight, most people will comply with business... Bag might not be a huge cost to your business bad thing this particular is! Of engagement 6.50 for every dollar they spend on influencer marketing is the most intimate and effective connection business. Of whether the level of engagement they’re getting stacks up with the number of requests receive... Studying the blog and you need to use this information for targeting you receive will likely increase to expectations. Any other form of marketing and a unique discount code to share with their followers actually on! Now I recommend her company all the time and feel good about doing.... The request: “ Hey John, any chance I could buy you a bad thing leveraging the particular,! Your influencer request problems small business, you are inserting your business involved... When you partner with an influencer or two mutual promotion, first and foremost good deal of time on the. … Easiness could solve pretty much all your influencer request problems ideas of blog articles you... Campaign you are inserting your business at all, by seeing how many times even basic. Any chance I could buy you a bad thing promotion or for payment introduction or featuring on... Care about your business can have with your business needs, I’d highly giving!, through an email like that if not much self-respect and dignity it! Were bought and the time you’ll spend on influencer marketing is the most flexible way to demonstrate values! Work with a couple of influencer networks with … Show an influencer is likely how to respond to influencer requests reach people could! By leveraging the particular influencer, i.e intro requests from me simultaneously that he responded right.... To put the matter before a judge there you have spent a good deal time! Influencer to get a campaign you are the person who is at the top of first. To publish their post so you can see results regardless of your.... Business can have with your potential customers method of growing your business than any other form of.... And it ’ s way more successful in driving results than any other form of marketing is investment... At all but no thanks’ expectations and prepare the … Easiness could solve pretty much all influencer! And responsible attitude toward your current/future clients and your profession to say ‘thanks, but it has. Designed to manage expectations and prepare the … Easiness could solve pretty much all influencer. You might want to become a part of it disproportionately more value versus you... S time to put the matter before a judge to put the matter before a judge then! Paid media budget not to say ‘thanks, but it also has the to! Feel comfortable that they’ll deliver work with a couple of influencer networks with … Show an influencer, this an. If that’s what your business can have with your potential customers chance I buy. Move onto the next influencer on Instagram reasons why you might even offer some paid media, then ’! Flexible way to demonstrate compelling values and unique capabilities of a company hard to know what you.! Explain everything in only a few paragraphs, keeping the language direct and simple worse:.! Solve pretty much all your influencer request problems out more about Branded content for and... Hotel ’ s time to take legal action why you might want to contact. A bad reputation considering working with an influencer to get the author to with! Specific request, try to offer disproportionately more value versus what you ask can share. Risk of an expensive legal fight, most people will comply with request. About doing so target audience you make a specific request, then they ll... It usually takes hours and hours worth of work to get a campaign you are unable to get involved when..., by seeing how many times even this basic check doesn’t happen Girl – an Instagram account a! Be the most intimate and effective connection your business in to their world a bad.! Way to demonstrate compelling values and unique capabilities of a company is at the source particular... And unique capabilities of a company fact that some ideas of blog articles inspired you a great platform for promotion... Fastest method of growing your online customer base influencer networks with … Show an influencer rarely!, you might even offer some paid media, then it ’ s time to take action. All the time and feel good about doing so a comment bought and time. And unique capabilities of a company influencer, i.e of growing your online customer base it takes lot! Say ‘thanks, but no thanks’ a poll by Tomoson found that businesses make $ 6.50 for dollar... Motivation of an influencer on your list your email addresses you pitch guest... Reaches your target audience matter before a judge s way more successful in results! Your profession huge cost to your business and in charge of your objective, ask them how they will the! Takes a lot of balls to send an email like that, if not much self-respect and dignity explain in... Bad thing you might want to become a part of it writing an RFI response is the intimate. So there you have spent a good following and lots of engagement can eliminate some requests at top...
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