Both the recipient and donor of the gift money must sign the letter. Once you’ve compiled a list of potential influencers, I … Simply create your profile and campaign, then specify your influencer requirements. Their decision to approach both macro and micro-influencers allowed them to reach a huge, yet very targeted audience, with the majority showing immense interest in hair and beauty. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. In the gift letter, you must state the name of the giver, the address, contact details, the giver’s relationship with you, the amount, and the source. Note: If you do this, make sure you compensate the influencers for the time and money they had to spend to go out and purchase your product. Use networks and previous partnerships with influencers to learn what kind of content your target audience engages most with, what kind of messaging they react well to and what kind relationship they like to have with brands they follow on Instagram. Think about it: asking a yoga lifestyle blogger who doesn’t have children to post about cloth diapers isn’t a good idea. Whether you’re running a gifting campaign for a £10 or £10k product, the same strategic influencer marketing principles apply. For instance, if you’re going to reach out to an influencer from Poland, write your letter in Polish. Before you start your product gifting campaign, it’s essential for you to determine what you want the campaign to accomplish. Letter Form – Influence letters should be typed and sent either via mail or email. Here’s an example of a letter sent to a blogger to solicit his participation to a round-up blog post. Increase Sales of Influencer Campaigns. Products with Cool Factor: Influencers love showing their followers the next new thing. Influencer product gifting can get you authentic content about your product or service in no time. Product gifting campaigns can help you get the word out about your product while also getting valuable feedback and reusable, user-generated content. Influencer Product Gifting 101 - How To Get Hundreds of Influencers Posting in 30 Days. This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. Kristen is the Founder & CEO of Statusphere. Within the first 30 minutes of reaching out to 438 influencers via the platform, O’Wow quickly received positive responses from influencers happy to collaborate and create content for the campaign. Increase Sales: Are there some products in your line that deserve more love? She’s been blogging since 2011 and shares, Gifting influencers is a great way to earn extra exposure for your brand and has the added benefit of potentially, Behind the Feed: Interview with Monica Beatrice Welburn, The Secret to a Successful Influencer Gifting Campaign (+case study), Average engagement – this will indicate the engagement you can expect for your images, Monthly audience growth – negative growth can indicate an un-engaged audience, Previous brand associations – does the influencer already work with brands similar to yours? The more your chosen group of influencers’ social posts align with your product, the better the match and the less likely they are to leave you in the dust. When it comes to influencer selection, you’ll also want to choose influencers who are a good fit for your product, but also whose audience are matched to your target demographics. If you’re a brand looking to start your first gifting campaign, why not try out ZINE. Too Much Information (TMI) Not Required This isn’t necessarily a bad thing, Allowing the influencer to tag other brands isn’t necessarily a bad thing! Measuring the performance of your gifting campaign is really simple with a tool like ZINE. In the run up to Christmas 2020, it’s a great time to test the waters with influencer marketing. Here’s what you should include in your pitch: Introduce your brand and what you’re all about, Tell them what you like about their content and why you think they’d be a great fit for your brand, Specify the product you’d like to gift them and what kind of content you’d want them to post (photos, videos, Instagram Stories, etc. Will the influencer have enough product to fully test the results? This is why it’s recommended to utilize a gift letter template instead of freely writing one. We value your patronage and hope we can continue to do … “Next, research what the influencer’s current ‘currency’ is and identify ways that you can help them achieve their desired objective, and then do it.” Steve and I recently sat down and shared ideas on the best ways for small businesses to break into influencer marketing when they have no budgets and scarce resources. D. The advertiser can request to the influencer to add tags, links, or titles in the description of the uploaded media. You know what they say about first impressions. But sometimes a gift … A Thank You Letter For a Gift is a beautiful expression that somebody makes. Thank You Notes Wording. ), Give them a time frame of when your campaign will be running. It's a great platform for mutual promotion, first and foremost. Rather than running a campaign with one or two influencers, we suggest working with influencers over a period. A gift letter, or gift affidavit, for a car is written to avoid paying tax for the car’s transfer when the car is given to a close … This means you can often get a photo of a celebrity or an influencer holding or using your product, but the disadvantage is that you don’t have control over who that is. We’ll show you how influencer product gifting can get you authentic content about your product or service in no time. For a gifting campaign this means, the total value of stock you intend to gift and the cost of the stock. A gift isn’t a gift if it’s not free, right? Note how the introduction is succinct, but how the writer hooks the interest by giving a review of one the influencer’s blog posts and praises the thoughts within it. Seen as our latest feature the ZINE Brand Catalogue focuses on gifting campaigns, it was perfect timing for us to kick off with a bang, and celebrate its' launch with our top 10 influencers, who will amaze you with what they can do for your brand, if you just give them the right gift.. Gifting campaigns can work exceptionally well for brands in influencer … Gifting gives influencers a chance to become a customer, fall in love with a product or brand and feel compelled to share it across their platform, which in turn aids their ability to stay authentic. What to Include In Your Influencer Marketing Agreement. Christmas is although the day when we remember Jesus Christ but the other reason for which the Christmas is well known is the game of the gifts. If you feel you lack the words when writing such a letter, use template or sample letter to understand how you should write the letter. Consider these products that are good candidates for an influencer gifting campaign: Product Value of $20+: The products you’re gifting should have a value of at least $20. What a silly question. Influencers’ first impressions of you greatly impact whether or not they’ll work with you. Gift is one beautiful gesture to give someone you love, respect, adore or someone who inspires you. You’ll also need to evaluate the overall success of your campaign, so refer back to the KPI’s you set at the planning stage. Keep it Concise – Your letter should be no more than about 300 words.You do not want your letter … Biggest fail in gifting collaboration? Products That Are Easy to Ship: If a product is easily breakable, needs to be kept at a certain temperature or is too large to put in a small box, you should probably choose a different product in your line. Gift letters may be used in a lot of ways depending on the kind of gift given. From sourcing influencers and engaging with them, to negotiating deliverables, approving content and tracking results, O’Wow used ZINE in all its glory. This is why influencer product gifting campaigns work extremely well for trendy, new products. How to write a letter "that we are sending you a sample gift box along with your order"? There is a requirement of a specific language to use in a gift letter sample. Dear Ms. ____, Thank you very much for your recent order. The photos and videos influencers create using the products you gifted them can be repurposed later on your social media, website, ads and more. By the time the influencer finishes reading your first DM or email, they should have a clear understanding of what’s being asked of them. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '04fbfacd-5ac4-4c6d-a0a2-b667134ba844', {}); No matter what kind of campaign you’re running, each step should be strategic. By following these steps, you’ll be ready to run a killer influencer gifting campaign and foster some amazing influencer relationships. If that's not your cup of tea, you can … Product Sampling Programs, Posted on February 20, 2019 by: Kristen Wiley. With the initial planning phases of your campaign complete, you’re ready to launch! It will help you to grab the influencer’s attention quickly and it shows the effort you used to personalize your offer. With 25% of influencers ghosting after receiving a gift to promote, it’s important to make sure that you pick the right influencers for your brand who will actually care about your product. As we mentioned, personalizing the packaging and including custom thank you notes make a huge difference. If you don’t have a product worth $20 in your line, send out product bundles that add up to that value. Fillable and printable Gift Letter Template 2021. To make things easy – we have launched The Brand Catalogue. The audience also benefits by remaining current with the best and latest trends in the industry they are keen to know more … Initial outreach template. Send: It’s time to get your gifts into your influencers’ hands. Save time searching for influences and let them apply to you instead. When you’re diving into influencer marketing, it helps to … O’Wow offered influencers a free product in exchange for promotion on instagram. You can sign up for the brand catalogue for free here. Well-loved products will most likely get a positive review from the influencer. Influencer marketing is all about working with social media influencers to help your business grow. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Please note that this disclosure is required … You should include: expected deliverables, time-frame, hashtags and handles required. Pro tip: send out the products a couple weeks before the release and tell the influencers not to post about them until the release date. Once your content has started to go live, you’ll be able to export a report that shows how your content is performing over time, at both an influencer level and campaign level. If you have any questions about running a gift-driven influencer campaign to generate results, contact our team of influencer marketing specialists! Sample of an Agreement with an Influencer Seth Arenstein, PR News Follow Seth: @Skarenstein The document is intended to provide general information and guidelines only and is not a substitute for legal advice. It can serve as a thank-you letter for the gift that has been received during an occasion, it can also be a letter stating the information about a gift donation, and it can also include items related to the documentation of mortgage gift. It’s important to keep in touch and show the influencers that they’re valued, which will make them want to continue working with your brand past a one-off campaign. For example, if a clothing brand sends an influencer a dress that costs $400 to make, but retails for $2,000, the gift will have “cost” the brand $400, but the influencer … These small extras also show you really care about the influencer past using them for this campaign. Influencer Marketing 101, Your influencer agreement should outline what you expect from the influencer in return for the gift. Check out this blog for an in-depth explanation for each of these methods! Be sure to let your influencers know when you’ve sent out their gift so they can look out for it! There are plenty of reasons why you might want to in contact with an influencer on Instagram. If all of your products are difficult to ship, send influencers coupons for them to buy your product in stores. Before you know it, you’ll be sending products to influencers with the confidence that both parties have a mutual … Campaigns might seem really easy, but it’s actually the collaboration type we see brands struggle with the most. Without the hefty price of paying influencers monetary compensation for their posts, your brand is can work with more influencers in less time, get tutorials, product feedback and testimonials. Authentic, Reusable Content: Influencers, especially micro-influencers, are great at creating high-quality authentic content. One word can make a difference in boosting an influencer’s interest. At Statusphere, we match brands with the right influencers to ensure they’re getting the most out of their influencer partnerships. Only you will be able to determine what success should look like, so this should be established and agreed upon with all relevant parties from the offset. Most vibrant influencer programs make frequent use of product gifting, more commonly referred to as product seeding, when recruiting new influencers. If you live abroad and have received gifts in anticipation of Christmas, you might want to send thank you notes … It’s not hard to spot a disingenuous brand on Instagram, so be friendly, be professional and be specific with what you want. Even though you won’t be paying influencers in cash, you should still put together a campaign budget. Monica is a blogger, podcaster and influencer who lives in the English countryside. Some would say the CEOs of leading … You’ve done your brainstorming, planning and have your influencer agreement ready and waiting – it’s time to start finding influencers. To work with up to five influencers for free, 2. Tips for Writing an Influence Letter . The content will likely appear more organic and you’ll also get picked up by people searching for those other brands, Remember to ask the influencer for permission to share to your own channels (with credits of course!). A few other things to consider before you get the ball rolling on your influencer gifting campaign would be: Is your brand name or logo clearly visible on the product you picked? This post covers the secret to running a successful influencer marketing campaign using gifting-only. Keep in mind, as your brand grows, so will your micro-influencers, and working in paid opportunities that benefit the both of you later on is always an option. This will help you work out the number of influencers there is capacity to work with. Even though it’s a gifting campaign, it’s highly likely that the influencer will still need to declare the ad as sponsored – so always include #Ad in the agreement. These often require hefty fees (thousands of pounds) to participate and anyone who walks into the gifting suite can pick up a free sample of your product. Thank You Letter Template For Gift – Sample & Examples. Feeling generous? Who sends Christmas gift thank you notes?. Monitor and track the result of your campaign. Act Fast – Mail your influence letter as soon as possible (preferably within twenty-four hours).If time is of the essence, send your letter by email. Even though it’s a gifting campaign, it’s highly likely that the influencer will still need to declare the ad as sponsored – so always include #Ad in … You do of course! Use Statusphere: If all that sounds like too much to handle on your own, we recommend using Statusphere. Here are some goals influencer product gifting can help with: Product Launch: Gifting influencers your newest release is perfect for introducing it to the public. 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