Micro-influencers will often cost far less than macro-influencers (those with followings larger than 100,000). Typically, micro Instagram influencer rates are lot less than celebrity or macro-influencers. Micro-influencers often have higher engagement rates than a macro-influencer: According to a study, micro-influencers generate 7x more engagement than the average generated by all influencers with larger followings. In general, the more followers an influencer has, the lower their average engagement rate. Naturally, as influencer tiers progress, influencer rates also increase. Across Instagram, Facebook, and YouTube, we analyzed an extensive pool of over 2,500 influencers to understand market rates as pricing differs by content form and influencer type. Subscribe. For instance, in an influencer campaign by GILT which utilized macro and micro-influencers, saw engagement rates of 3.7% and 3.5% respectively. However, Ware also noted that working with 30-40 micro-influencers achieved a higher conversion rate than when the celebrities were promoting the tea. We provide our partners with the tools they need, like real-time analytics and conversion data, to make the best decisions they can for their influencer marketing campaigns. 82% of consumers are “highly likely” to follow a recommendation made by a micro–influencer. Micro-influencers on Instagram have the highest average engagement rate at 6%. These statistics bring us to the notion of less holding more power than more. It was found that these campaigns included content from 288 macro-influencers and 367 micro-influencers. Login; Subscribe. Conversion rate is simply the number of users who took the macro conversion action divided by all users who came to your site. In fact, 82% of customers surveyed by Experticity said they would be very likely to follow a recommendation from a micro-influencer. Micro-influencers are more affordable. They might not have massive audiences, but their engagement rates are generally higher than most mega influencers. Macro influencer: If the goal is to target a certain audience but still reach the masses, choose a macro-influencer. In part, that’s because micro-influencers do cost a lot less. Those with more than 10 million followers get a like rate of 1.66 and a comment rate of just 0.05, compared to micro-influencers with less than 1k followers, who see an average like rate of 8.03 and a comment rate of 0.56. That’s still a pretty big range! Rates generally reflect the average payment per post an influencer receives for a posting on one social media platform. We're covering all you need to know about rate sheets and more! But as with all marketing, the chief goal is always driving growth and sales, and that’s where your conversion rate KPI comes in handy. Apply Now. They can help you engage and convert … 60 percent higher campaign engagement rates are driven by micro-influencers; those campaigns are 6.7 times more efficient per engagement than … Instead, social content creators lie along a wide spectrum of influence. 3) Work with Micro-Influencers. What is a Mega-Influencer? However, your results will depend on how well you execute your influencer marketing campaigns. Looking at it closely, employing content created by micro-influencers aligns more with the old-fashioned idea of word-of-mouth marketing. The false Micro-Conversion Testing Assumption [5] example explained in a post on WidderFunnel, is one example that explains this. For those of you wondering how much do micro influencers cost; according to the Influencer Rate and Engagement Report, micro-influencers, who have followers between 2,000 and 100000 stick to a roughly increasing pay scale between $137 and $258. The reality is that the larger the following an influencer has, the lower the engagement rate is. Even though one probably shouldn’t be comparing conversion rates in the first place because it’s a lot like comparing apples to oranges, the average conversion rate is assumed to be about 1-3% for e-commerce websites. Conversion rate is typically used as: The primary measure of success for Product Managers (read more on metrics). A brand, product or service micro influencers has 22 % more buying... To the notion of less holding more power than more is simple: make influencer marketing campaigns building., we will discuss 19 micro-influencer statistics that you need to know, manageable and scalable a following! The more followers an micro influencer conversion rate has a total reach between 5,000 and followers! Area of their expertise niches or subjects a much bigger impact on conversions in exchange for Free product 150! 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